Phasakorn Channgam
The Thailand Convention and Exhibition Bureau briefed Pattaya-area
tourism-related businesses on two upcoming trade shows aimed at the
meetings, incentives, conventions and exhibitions market.
A small turnout of about 30 people attended the June 6 briefing at the
Cape Dara Resort hosted by the TECB and Pattaya Deputy Permanent
Secretary Apichart Phuetphan.
Pattaya Deputy Permanent
Secretary Apichart Phuetphan hosts the TCEB briefing of Pattaya-area
tourism-related businesses on two upcoming trade shows.
The 21st Incentive Travel & Conventions, Meetings
Asia and 16th Corporate Travel World Asia-Pacific meetings will be held
jointly Oct. 1-3 at the Bangkok Convention Center at Central World
Bangkok.
Hyped as the world’s only double-billed trade show for the MICE sector,
the convention has been held in Thailand for 12 years, including one
year in Pattaya.
Waraporn Sornprom, senior marketing manager for the TCEB, said the
pre-show briefing is held each year to spur attendance and explain to
local travel buyers and sellers of the networking and sales
opportunities available.
“This conference also features a presentation of new ideas from
experienced personnel in the MICE industry, such as Darren Ng, managing
director of TTG Asia Media, who is the organizer of the event and other
trade shows in Asia,” Waraporn said.
Marina Chinanurakchart, director of sales and marketing meeting
planning, said TCEB’s cooperation with the private sector has been
essential in developing the MICE sector in Thailand. She said the agency
has sponsored marketing plans to open markets, educated operators and
management, and helped them earn the maximum revenues from MICE events.
More than 2,500 people are expected to attend the dual meetings, with
300 sellers and 500 buyers. Exhibitors will be able to showcase their
latest products and services and do business with international and
regional MICE buyers, corporate travel managers and luxury travel
buyers. MICE and luxury-travel buyers can create packages from a diverse
range of MICE and luxury travel products and services on offer.
