Mayor Itthiphol Kunplome
poses with some of the mascots for his new image of Pattaya.
Warunya Thongrod
Pattaya Mayor Itthiphol Kunplome launched his re-election
campaign with videos and a mascot promoting his idea of a “new look” for the
city.
At an April 24 press conference at the Amari Orchid
Resort, the mayor played his taped presentation on his vision of the future
for the city, claiming it to be a selling point for attracting tourists and
investors.
“We will not stop announcing to the world that Pattaya is
one of the most-important tourism destinations in the world,” Itthiphol
said. “We will push our master plan and develop Pattaya to be ready and have
the potential to develop, with investments in infrastructure such as a rail
link from Suvarnabhumi International Airport.”
Hoping to give his re-election bid professional-looking
polish, the mayor not only had a video created, but marketing slogan, logos
and mascot. Under the “Pattaya’s New Look” title was a subhead of “Pattaya
City - Definitely More.” The logo uses a dolphin to stress a resort that
balances tourism with the environment.
“Giving importance to nature along with growth of the
city is the first priority in managing a system for tourists to see the
perfection and readiness of Pattaya’s natural resources,” the mayor said.
The mayor plans to launch a naming contest for the
dolphin on the logo and advertise his “new look” on television, radio and
online.
