Travel agents from 12 countries join ‘Amazing Thailand Mega FAM Trip to Phang-nga 2023’

Event highlights meaningful travel offerings in Phang-nga and the local tourism industry’s readiness to welcome visitors from Asia and the South Pacific.

The Tourism Authority of Thailand (TAT) is organising the ‘Amazing Thailand Mega FAM Trip to Phang-nga 2023’ from 18-21 March with the participation of 144 travel agent representatives from 12 countries around Asia and the South Pacific.

The four-day trip comprises a welcome reception, a two-day experiential tour, and a B2B business negotiation event.

Present at the welcome reception on 18 March in Khao Lak, Phang-nga, were H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports; Mr. Ekarat Leesen, Governor of Phang-nga Province; and Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, as well as officials and figures from the public and private sector. Mr. Tanes said “The ‘Amazing Thailand Mega FAM Trip to Phang-nga 2023’ is showcasing meaningful travel experiences in Phang-nga in line with the ‘Visit Thailand Year 2023: Amazing New Chapters’ campaign. It also forms part of the TAT’s plan to help establish Phang-nga as a new destination for the Asia and South Pacific market, and in doing so helping to expand tourist flow and tourism income to the local economy.”

The experiential tour on 19-20 March showcases key tourism landmarks and activities in Phang-nga and its surroundings. These include Mu Ko Similan National Park, Ao Phang Nga National Park, Ko Panyi – famous for its fishing village, Tham Phung Chang – a cave known for its stalagmites and stalactites, and a whitewater rafting adventure on the Song Phraek River.

The trip will conclude on 21 March with the B2B business negotiation event, which will provide a centre stage for trip participants to meet and discuss business with over 50 tourism operators from Phang-nga.

Mr. Tanes added “The ‘Amazing Thailand Mega FAM Trip to Phang-nga 2023’ has been initiated adhering to the TAT’s ‘Great Resumption Episode II’ strategy to help accelerate Thailand tourism recovery.”

Under the strategy, TAT is adopting five approaches for short-haul markets, including China is back, 7 Digits Target, Colour Your Life by Amazing Thailand, Responsible Tourism, and Second Tier, Second to None.

Through various marketing activities aimed specifically for the short-haul markets, TAT expects bookings and travel to materialise from April 2023 onwards. This is expected to result in revenue from the short-haul markets constituting up to 62% and number of tourists up to 72% of the overall tourism performance target for 2023.