BANGKOK, 13 Nov 2014 – The cabinet has agreed to mark 2015 as the Thai traditional tourism year in a latest bid to make cultural tourism better known.
The cabinet has in principle agreed to set up a special committee to facilitate the campaign and four operation committees to implement the task. The Ministry of Tourism and Sports has been assigned to map out the details of each committee as well as their areas of responsibilities.
The four operation committees will be in charge of products and services related to the Thai traditional tourism year, tourism promotion strategies in the country and foreign markets, as well as public relations.
According to the Ministry of Tourism and Sports, major targets comprise tourists from 37 countries in Asia, Oceania, Europe, America, the Middle East and Africa. The Ministry also intends to attract specific groups of tourists, including wedding and honeymoon holiday makers, golf enthusiasts, eco-tourism travelers, and health and wellness tourists.
As for local tourists, the Ministry plans to create various activities to cater to different types of vacationers, be they youths, senior citizens, religious observers, or adventure lovers.