Four university students won 100,000 baht and one-year contracts to be the public face of city as part of the city’s “New Look Pattaya” advertising campaign.
Launched last month, the “New Look” project seeks to rebuild the city’s image. Educational events at helping tourism-related businesses promote their offering began in November. Now the city wants to hire fresh young Thai faces to entice foreign tourists to return to the city next year.
(L to R) Thonabun Therdtraisorn will represent the “more business” promotions; Pinicha Kijkasempongsa will handle the “more life” duties; Chawanya Thanomwong won the bid for the “more nature” ad; and Rachanont Srilabkhwa will be the spokesman for the “more color” ad.
Mayor Itthiphol Kunplome said the promotional campaign will feature four ads themed “more nature,” “more color,” “more business,” and “more life.”
Chawanya Thanomwong, 19, a freshman from Kasetsart University’s Pattaya campus won the bid for the “more nature” ad.
Rachanont Srilabkhwa, 21, a junior from Burapha University, will be the spokesman for the “more color” ad.
Thonabun Therdtraisorn, 22, a senior from Rajabhat Phra Nakhorn Sri Ayutthaya, will front the “more business” promotions.
And Pinicha Kijkasempongsa, 21, a junior from Bangkok University, will handle the “more life” duties.
“Pattaya organized tourism PR activities to increase economic value in Pattaya by presenting the strengths of Pattaya tourism as guidelines for communicating with new tourism groups efficiently,” Itthiphol said.
The mayor said new tour packages will also be offered with the new advertisements in 2014.