The annual Pinktober campaign
to raise breast cancer awareness began this year with a parade down Beach
Road.
Phasakorn Channgam
It’s “Pinktober” again at the Hard Rock Cafe in Pattaya and the annual
breast cancer fundraising campaign started off with education and a parade.
Hotel staff and volunteers donned pink shirts and marched to Walking Street,
helping to educate tourists and residents on breast cancer. This year marks
the 13th the hotel chain has raised money for breast cancer research. In
Thailand, this year’s partner is the Thanyarak Breast Cancer Foundation.
A host of community leaders turned out to show their support, including
Mayor Itthiphol Kunplome and representatives from Bangkok Hospital Pattaya.
In addition to hosting the event, the Hard Rock is raising funds throughout
the month with part of the proceeds from sales of pins, select beverages,
souvenirs and bedding sets going to charity. The Hard Rock Hotel also has a
limited number of “Pinktober” suites bedecked in pink with 25 percent of the
room rate going to breast cancer research.
“Giving back to society and helping mankind are ideals that have always been
upheld by the Hard Rock Hotel chain,” said Annie Balliro, director of brand
philanthropy. “The Pinktober campaign which consists of music, food,
merchandise sales, social media and other creative activities to sponsor and
create awareness for breast cancer and raise funds for research.”
For further information visit facebook.com/hardrock cafepattaya
Ms. Hard Rock 2011-2012
contestants, including the winner (partially hidden behind the pink guitar)
are participating in the event this year.
Sponsors of the campaign,
Bangkok Hospital Pattaya sends out a large contingent to help spread the
word.
Marchers from sponsors Central
Festival Pattaya Beach campaign to raise awareness of breast cancer.
Mascots from Bangkok Hospital
Pattaya hitch a ride on the BHP jeep during the parade.
