The Tourism Authority of Thailand (TAT) has announced a campaign will be launched to attract more Japanese tourists to support the country’s tourism industry during the remaining three months of 2022.
According to TAT governor Yuthasak Supasorn, the start of the “It’s Time to Go to Thailand” program will help promote Thailand and its major tourist attractions to Japanese tourists.
Yuthasak added that a goal has also been set to increase the average spending per trip of Japanese tourists, which is currently only 6,400 baht per person, the lowest among Northeast Asian Markets.
The TAT governor stated that the agency’s target consumers include corporate groups, senior citizens, solo travelers, female or family groups, and outdoor enthusiasts. Additionally, travelers who extend their stay in Thailand will receive incentives and discounts from leading hotels and restaurants.
TAT plans to welcome 1.25 million Japanese tourists to Thailand in 2023, and generate tourism revenue of at least 75 billion baht.
The campaign follows Thai VietJet’s recent announcement of additional flights between Bangkok and Fukuoka, Japan. Thai VietJet will serve the Bangkok – Fukuoka route five times weekly, Monday through Saturday, beginning on October 1. (NNT)