The campaign, introduced by the Thai Traffic Police, is aimed at raising awareness among drinkers of effects alcohol has on human bodies and discouraging driving when under the influence.
According to Assistant to the National Police Chief Pol Lt Gen Ruangsak Jaritake, this is the second time the campaign has been held in Thailand in an attempt to reduce road accidents and fatalities; following the first campaign which was focusing heavily on strictly enforcing law and punishment against drunk drivers. This year’s campaign will emphasize on providing information for drinkers and helping them avoiding harming themselves and others around them.
The campaign will kick start on December 20. Entertainment venues and liquor stores that are interested in joining the campaign should contact the Thai Traffic Police at 1197.