Iconic American motorcycle manufacturer Harley-Davidson announced the opening of its first Pattaya dealership to reinforce the brand’s commitment to Thailand.
The Pattaya franchise is the fourth authorized dealer in Thailand and is owned and operated by Eastern Thai Riders Co.
Former culture ministers Sonthaya and Sukumol Kunplome and local government leaders congratulated the owners at the July 23 grand opening.
Peter Mackenzie, managing director of Harley-Davidson Asia’s emerging markets division, said Pattaya was attractive as it’s both a tourism and business hub.
“At Harley-Davidson, our goal is to develop a trusted network of independently owned dealerships, offer great experiences that draw more people into the sport of motorcycling, and fulfill the riders’ dreams of personal freedom,” he said. “The launch of the latest dealership here in Pattaya will give riders access to unrivalled products and services direct from this legendary brand, while adding a welcoming local touch.”
The new outlet will offer Harley’s entire range of bikes, including the dark Custom line, featuring the Roadster Iron 883 Forty-Eight, and Harley-Davidson Street Motorcycles, sleek machines that offer an authentic, affordable experience to a new generation of riders.
Also available will be after-sales services and original parts for owners to customize their motorcycles, as well as apparel and riding activities.
It will serve as a platform for local riders and enthusiasts to share their passion for riding together across Thailand’s many breathtaking destinations.
Dealership Managing Director Anuwat Inthraphuvasak said, “It was about time for Pattaya to experience the thrill of owning a true American legend. Harley-Davidson’s presence in Pattaya adds much excitement to the area, known for passionate minds who will appreciate the iconic brand’s spirit of freedom and adventure.”
Harley-Davidson of Pattaya is located at the intersection of Sukhumvit 91/2.