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Book Review: The Tipping Point

by Lang Reid

This recently published book has even had an honourable mention from America’s more “interesting” Presidents, Bill Clinton, on the 28th of June last year in a White House press conference, so I suppose I should feel honoured to follow such an illustrious (?) reviewer.

Written by Malcolm Gladwell, an accredited journalist, and published last year, this is a paperback of around 300 pages. This is a book that examines the “whys” when an idea or a trend or a concept suddenly takes off. This is described as social dynamics, and the ability to firstly understand, and then use to advantage would be a wonderfully powerful tool. It begins with the fact that the humble Hush Puppy shoes went from 30,000 pairs a year to 1.6 million pairs a year in two years - and yet the Hush Puppy company had not driven this demand. How? Similarly, the crime wave statistics in New York suddenly nose-dived. Why?

Gladwell proposes the concept of “epidemics” of information which are fuelled by “Connectors” - the kind of people who know everyone. I had a friend such as that, the late Neville King, who if you mentioned anything, he would say, “I have a friend who...” And he would connect you to that person. Amazing people.

Gladwell also has a group called “Mavens” which comes from the Yiddish and meaning someone who collects knowledge. These people are also involved in the feeding of information into the epidemic.

The third type are the Persuaders, the natural born salesmen, who can sell anything. The product does not matter; it is the persuasive power of the Persuader that does it, that gets people to respond and do/buy/become involved or whatever in the social epidemic.

One of the epidemics cited by Gladwell is the television programme Sesame Street. An educational programme aimed at pre-schoolers. To say that this programme was a success is putting it mildly. It was a world-wide outrageous success. It was the most significant factor in teaching my eldest child how to read and write by the time he was two. It was also very cleverly engineered.

The book manages to hold your attention as Gladwell examines and expounds the various reasons, rather than theories, that epidemics can happen. He is persuasive himself in his rationale and his explanations seem totally logical, even though sometimes it is necessary to concentrate to follow the train of thought. The chapter on the number 150 and its application to human sociology I found appealing, but then, was I being manipulated by a persuader?

The review copy was made available by Bookazine’s new store on the 1st floor of the Royal Garden Plaza (next to Black Canyon and Boots). At 395 baht this book is a bargain. By one third of the way through, I was hooked too and began looking at my list of acquaintances to see which of them were “connectors”, “Mavens” or “persuaders”, the people who could influence others to produce one of Gladwell’s epidemics. A fascinating book for anyone with an interest in what makes our society the way it is.

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Movie Review: Serendipity

By Poppy

Either you will accept the ridiculous notion of this film (or is it?) or you won’t, then you’ll find yourself fidgeting around in your seat every five minutes.

Jonathan Trager (John Cusack) one day meets Sara Thomas (Kate Beckinsale). The two go out, have a wonderful time and seem meant for each other. Sara, however, believes that everything happens for a reason. She feels that if they were meant to be together, fate will bring them together again. So after an interesting night together, the two separate (risky!). A few years pass and both Jonathan and Sara get engaged to different people. But they both have this lingering feeling that they were meant for each other. So the movie begins, John is looking for Sara and Sara is looking for John. The movie is all about events. They just miss each other, one flies to New York, the other flies to San Francisco and so on.

The cast is great. John Cusack, as usual, holds the film together well. He always seems to bring an amount of honesty to his characters that make them seem real and sincere. Kate Beckinsale was under attack the last time we saw her, in Pearl Harbor. Other cast members include the always entertaining Jeremy Piven, the strange but effective Molly Shannon, and the out of place Eugene Levy.

Personally I thought it was an excellent combination of comedy and romance with just the right amount of a twist to keep you entertained and excited. I recommend it to all!

Directed by Peter Chelsom

Cast:

John Cusack ... Jonathan Trager
Kate Beckinsale ... Sara Thomas
Jeremy Liven ... Dean Kansky
Molly Shannon .... Eve
John Corbett (I) ... Lars Hammond
Bridget Moynahan ... Halley Buchanan
Eugene Levy (I) ... Macall Polay
Lucy Gordon ... Caroline Mitchell
Kate Bloomberg ... Courtney
Mike Benitez ... Superintendent
Colleen Williams ... Hippie Woman
Aaron Tager ... Janitor
Christopher Baker (I) ... Lars’ Band Member #1
Murray McRae ... Priest
Evan Neumann ... Kenny

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Mott’s CD review:

Budgie - Never Turn Your Back On A Friend

by Mott the Dog

***** 5 Star Rating

The release in 1973 of “Never Turn Your Back On A Friend” was the band’s third studio L.P. It proved to be a major milestone in the long, hard gigging career of Welsh rockers Budgie. It also established their hard rocking style with the drums and bass thumping along together and Tony Bourge’s lead guitar work ruffling even the largest feathers.

The first song off the perch was to become Budgie’s standard bearer, “Breadfan”. It opened with Tony Bourge’s rocking guitar, then the bass and drums come thundering in with the fuzzy crunch of twelve thousand banging heads. Add to this Burke Shelley’s very high pitched, quintessential 70’s metal singing (reminiscent of Geddy Lee of Rush but much sharper) and this heavy metal bird takes flight.

Metallica tried to cover this song on their “Garage Inc”. This revealed them to be the rather sad ‘covers’ band that they are.

However, Budgie deliver it all in true hard rock style, pacing the album nicely with two acoustic songs to break up the heavy metal bluster. I’ll even forgive the one minute thirty eight second drum solo at the beginning of the fourth song as it’s so short, sharp and heavy.

It’s the final song “Parents”, which is a supersonic power rock ballad that elevates you through the stratosphere. A song very similar in structure to Led Zeppelins’ “Stairway To Heaven”, Burke Shelley sings of the torment of turning from child to parent, hitting the heart fair and square with Mott who has a few puppies of his own. This song alone makes this album worth hunting down.

The parents tell their children, “Wash your hands & up to bed, mind your manners or you’re dead, watch the cars ‘cos you got school on Monday”. Haven’t all parents at sometimes spoken in these jumbled spurts of love and warning?

Though they never reached the dizzy heights of success like Deep Purple, Black Sabbath or Cream, Budgie did leave behind 10 hard rocking studio albums. Really, this is a million heavy metal dreams from their wild concerts attended by their substantial live following.

Budgie also specialized in wonderful album and song titles. As well as the ones on this album, there was also “If I was Brittania I’d waive the rules”, “Impeckable”, “Nude disintegrating parachutist woman” and “Hot as a dockers armpit”. This, at least, proves that the boys from the valleys had a sense of humour. Well, you try fitting those words in a chorus!

Add to this Roger Dream’s stunning artwork and you always got the complete package with this bird.

This is one Budgie this Dog will never mess with.
Burke Shelley - bass and vocals
Tony Bourge - lead guitar, acoustic guitar and vocal
Ray Philips - drums

Track Listing

1. Breadian
2. Baby Please Don’t Go
3. You Know I’ll Always Love You
4. You’re The Biggest Thing Since Powdered Milk
5. In The Grip Of A Tyrefitter’s Hand
6. Riding My Nightmare
7. Parents

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