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Successfully Yours


Tony Coolen

Drive up Thappraya Road and you will see PolTony’s Restaurant and Mini-golf. Tony Coolen is the “Tony” in this restaurant, a passionate man who is embracing Thailand almost as much as he embraces his native Belgium. With clear blue piercing eyes, he fixes you in his gaze as he speaks.

Tony is undoubtedly from Belgium, say the name and he becomes animated. Say the word “Flemish” and he becomes even more so. He was born in Maaseik, in the Flemish part of Belgium, close to the Dutch and German borders. He came from a very large family, whose father was a horse trader (in the ‘real’ sense - he bought and sold horses!) and his mother was in the real estate business, renting out restaurants.

When he was still at school, his hobby was billiards, winning the Belgian championship when he was only 12 years old. Older professionals attempted to get his parents to push him into the international billiards tournaments, but in those days no one would have predicted what the sport was to become.

When he left secondary school, aged 16, he went to Hasselt for four years to train in hotel management and in cooking. I asked him why he chose hospitality and he became passionate again. “I was born in the right place. My father used to get up at 5 a.m. to make soup, so as children we woke up to food. It was my life.” He had also said previously that the Flemish part of Belgium was known for its gastronomic excellence, or as Tony put it, “The high gastronomic style.”

Following his initial training he went to the capital, Brussels, to the Wine School to become a Sommelier - a wine expert. He explained this easily. “In Belgium, the Belgian people drink the most wine in Europe, even more than France. There is more than (just) food. Wine will bring more of the world to you.”

After all his training, it was into the hard work of a hospitality exponent in Europe. For many years, he worked in, and eventually managed, many one and two star Michelin guide restaurants and then branched out into his own wine business. There he imported and exported wines, even supplying containers of wine to China. In the evenings he would teach wine appreciation in wine clubs throughout Belgium and France. He has started doing the same here in Pattaya through his restaurant, but admits, “It is good to teach in Flemish or French, but not so easy in English.”

By this stage in his life, he was, on the outside, a very successful businessman. He had a wife and daughter (now grown up), a burgeoning wine business and seemed truly settled. This was not really the case. He had further expansion planned, but his wife backed out of the arrangements and in fact backed out of his life.

Following the divorce he felt he needed a new life. He had been to Thailand before on holidays and decided to start again here, arriving two years ago. “Belgium and Europe is so small. It is not the world. I see my life like a book. This is a new chapter.” This new chapter is PolTony’s Restaurant and Mini-golf which he runs with his partner Paul.

However, to paraphrase a well known dictum in Pattaya and change it slightly - ‘You take the man out of Belgium, but you can’t take Belgium out of the man!’ Mentioning the word brought forward the facts that Belgium was the gastronomic centre of Europe, the diamond centre of the world, the brewers of the best beers and the makers of the best chocolates. Tony said that he was pleased to bring his professional training here, going on to say, “We can be proud of our Belgian food here in Pattaya.” But this was not enough. “I have a fridge full of Belgian chocolates,” this being his latest addition to the restaurant, to complement his Belgian Chimay beer. I mentioned that the redoubtable Hillary would no doubt pay him a visit to sample his chocolates when she heard about them, to which he replied. “Please let her know, I am sure she will like them!”

When I asked Tony about the advice he would give to a young person starting out in the hospitality industry he became passionate again. “We need a hotel school for the Thai people here in Pattaya, to teach cooking, service and management. This is my dream.” To try to bring his dream to fruition, Tony will be taking his concept to the Skal Club of Pattaya and East Thailand to see if the tourism professionals within Skal will help promote the idea.

I asked him what was his definition of success was and he replied, “Being yourself, be happy within yourself, and knowing what you (can) do in your business and giving hospitality for the people. Do it with a smile in the country of smiles.”

Enquiring as to his hobbies brought forward the reply, “I see my work as my hobby. To have contact with people produces an adrenaline rush for me.” Does he still play billiards? Not really, he played pool for the first time a few weeks ago and cleared the table, but he has no intention of taking it up again.

Tony Coolen is a professional and says he is here to stay. “You meet so many good international people here, and the Thai people inspire you and are so friendly. What you can give, you get back here.”

With such passion and expertise, Tony is already an asset for Pattaya, but you’ll never get the Flemish Belgian out of him or his pride in his home country’s high gastronomic style!

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Updated by Chinnaporn Sangwanlek, assisted by Boonsiri Suansuk.
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