TAT to organize concerts to commemorate royal birthdays


As a tribute to His Majesty the King’s 84th birthday anniversary last year and Her Majesty the Queen’s 80th birthday and HRH Crown Prince Maha Vajiralongkorn’s 60th birthday this year, the Tourism Authority of Thailand (TAT) is organizing ‘the Miracle of Thai Monarchy Concert’ in Chiang Mai and Udon Thani provinces on August 26 and September 1 respectively. 

2012 has been designated the Miracle Year as part of the agency’s ‘Miracle Year of Amazing Thailand’ mega-campaign. According to the campaign, the government has set a target to push international tourist arrivals to 30 million, with a goal of generating revenue of 2 trillion baht in 4 years’ time.

TAT’s Deputy Governor Thawatchai Arunyik said that to celebrate the auspicious occasion, the TAT is holding the concerts to retrace His Majesty the King’s extensive journeys across the country, which paved the way for many of his royal projects. Mr Thawathai said that these development projects will be showcased at the exhibitions and concerts held as part of this event to reaffirm His Majesty’s position as the father of the nation.

The Deputy Governor elaborated that Chiang Mai and Udon Thani have been selected as the sites for the event as His Majesty has patronized several royal projects in both provinces. The Northeastern region, in particular, was once deemed the most barren region of the kingdom. With the establishment of royal projects that cover a spectrum of rural problems, the living conditions of his subjects in the area have dramatically improved.

The Roysadej concerts are expected to attract around 40,000 visitors for each of the venue and to generate over 100 million baht for local businesses.

Overall, Mr Thawatchai said the agency has forecasted the number of domestic travellers to grow exponentially at 103 times more than that of last year. The international tourist arrivals this year, meanwhile, is estimated at 19 million.