BANGKOK, Thailand – At Government House on May 19, Thai Minister attached to the Prime Minister’s Office, Supamas Isarabhakdi, addressed growing speculation that Thailand may withdraw from acquiring broadcasting rights for the FIFA World Cup 2026. She explained that the Public Relations Department had been in discussions with government agencies, private sector partners, and the National Broadcasting and Telecommunications Commission (NBTC) as instructed by the Cabinet. However, after consultations, officials found that conditions have changed significantly compared to previous tournaments.
Supamas cited several factors, including geopolitical instability in the Middle East, shifting broadcast timing, and reduced commercial opportunities for advertising revenue during live matches. These changes, she said, have made it more difficult to justify the investment compared to past editions.
She also noted that the rights fee proposed by FIFA remains undisclosed but is considered significantly high. Given Thailand’s population of nearly 70 million, she said the cost per capita would be disproportionately higher compared to other markets, making it difficult to explain to the public.
With the country currently facing economic pressures and household cost-of-living concerns, she emphasized that government spending priorities must be carefully considered. The absence of private sector sponsorship support, unlike previous tournaments, has further complicated the feasibility of the bid.
The minister added that the government is also exploring whether FIFA will offer any alternative viewing arrangements, such as partial free broadcasts or limited highlights, though details remain unclear. While the plan has not been formally cancelled, Supamas said the proposal will be submitted to the Cabinet for further consideration. She stressed that Thailand still supports football development and youth engagement, but investment decisions must be based on value and transparency. A final decision is expected after further Cabinet review and discussions with relevant stakeholders. (TNA)
