TAT launches TikTok contest for Songkran 2024

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According to TAT, the “Songkran 2567” campaign aims to showcase the rich cultural traditions of Thailand’s New Year festivities to a global audience, encouraging both Thai and international tourists to explore and share the joy of Songkran.

The Tourism Authority of Thailand (TAT) has launched an innovative campaign in collaboration with TikTok Thailand to celebrate Songkran 2024. Participants can win prizes totaling more than half a million baht.

According to TAT, the “Songkran 2567” campaign aims to showcase the rich cultural traditions of Thailand’s New Year festivities to a global audience, encouraging both Thai and international tourists to explore and share the joy of Songkran.



Participants are invited to create and share video content on TikTok that captures the essence of Songkran, from the excitement of water fights to the serene beauty of traditional ceremonies.

To enter the contest, videos, set to public, should be shared on personal TikTok channels with the hashtags #Songkran2024, #InstantHappinessatSongkran, and #TikTokTravels.



The contest will run through April 19, and the selection of winners will be determined by the number of views and likes received. TAT will announce the 38 winners on May 7 via TikTok’s messaging platform, rewarding them with prizes worth over 500,000 baht. (NNT)