The Tourism Authority of Thailand (TAT) and Emirates signed a Memorandum of Cooperation (MoC) that will leverage the airline’s vast global network to boost tourism to Thailand under the TAT’s latest campaign, Visit Thailand Year 2022: Amazing New Chapters.
The MoC was signed on Thursday (24 February) by Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas, and Mr. Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and, in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. Also present at the signing ceremony were Mr. Yuthasak Supasorn, TAT Governor, H.E. Mr. Chairat Sirivat, Consul-General of Thailand to the UAE, and Mr. Adnan Kazim, Chief Commercial Officer, Emirates Airline.
Mr. Yuthasak Supasorn, TAT Governor, said: “This Memorandum of Cooperation with Emirates come at an opportune time when the TAT is communicating with the world that Thailand is now open to international travellers from all countries and territories. The Visit Thailand Year 2022 is aimed to offering tourists ‘Amazing New Chapters’ to discover in Thailand in a more sustainable, more responsible way with all health and safety in place.”
Under the MoC agreement, TAT and Emirates will explore joint initiatives and opportunities for collaborations that will enhance each party’s marketing and promotional efforts to attract travellers to Thailand.
TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend.
Through the MoC, Emirates will develop initiatives to boost tourism to the kingdom by showcasing it to customers across its global network. The airline will also engage in efforts to promote the country through its network of agents in key strategic markets in addition to collaborating on joint familiarization trips designed to appeal to various customer segments.
Mr. Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates, said, “Emirates launched operations to Thailand more than 30 years ago and its destinations are amongst the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe and the Middle East. We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country, and build on the success achieved over the years, thanks to our long-standing relationship. We look forward to highlighting its diverse offerings to industry stakeholders and customers and helping them achieve their tourism targets, to support Thailand’s post-pandemic recovery.”
Thailand continues to be an important part of the Emirates network, spanning almost 130 destinations. Emirates’ services to Bangkok were launched in 1990 and, in 2012, its direct flights to the resort island of Phuket were established, proving to be a very popular holiday destination amongst its global customers.
Emirates resumed operations to Bangkok in September 2020 and its signature A380 services returned in November 2021, with two additional daily services utilising the Boeing 777-300ER. Emirates also flies to Thailand’s exotic holiday spot Phuket 11 times weekly. (TAT)