Culture Ministry unveils “Better Driving through Thainess” campaign

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BANGKOK – The Ministry of Culture has unveiled its “Better Driving through Thainess” campaign, training 600 public transport drivers to apply Thai cultural values to their work. 

Deputy Prime Minister Gen Thanasak Patimaprakorn launched the campaign, which began with a training session under the topic “Smiles on Every Thai Road”. The project was organized by the Ministry of Culture and 14 relevant agencies with the aim to increase safety on Thai roads by encouraging classic Thai values.

Established ahead of the Songkran holiday, the campaign will seek to create value in proper and courteous driving and will include passing out recognition and stickers to exemplary drivers. The 600 drivers undergoing initial training have also been invited to a midnight prayer on April 12 to symbolize the beginning of their new driving habits.