PATTAYA, Thailand – As Thailand’s tourism sector enters 2026, some foreign visitors are raising concerns over the rising cost of enjoying the city’s nightlife and attractions. Despite high visitor numbers, local bars and restaurants report low takings, with many international tourists—particularly from India, Korea, and China—spending primarily within their own cultural establishments rather than at local businesses.
Several readers of Pattaya Mail shared their opinions on the challenges facing the city. One noted that the strong Thai baht makes the destination less of a value compared to neighboring countries like Vietnam or Cambodia. Others pointed out the impact of strict regulations, multiple pricing systems, and complex immigration rules on the visitor experience.
“Always budget 10–12,000 baht a day to enjoy myself here, not to scrimp and scrape,” commented one long-term visitor. Another suggested, “Maybe lower prices at bars and Soi 6 if you want repeat business… clubs are pricing themselves out.”
Despite these criticisms, visitors agreed that Thailand—especially southern regions with stunning beaches and islands—remains a top destination. Many believe Pattaya will continue to attract foreign visitors, though perhaps not in the form the Thai government hopes for. There is growing interest in encouraging family tourism to move the city away from its reputation as a nightlife and adult-entertainment hub.
Overall, the message from readers is clear: while the city remains vibrant and attractive, both businesses and tourists may need to adapt to shifting economic and cultural patterns to maintain Pattaya’s appeal.
