Pattaya plans to launch a new online service allowing tourists to create packages based one of four different themes.
Mayor Itthiphol Kunplome announced the Pattaya Tourism Package initiative March 25 at the Zign Hotel with the Tourism Authority of Thailand, Pattaya Business and Tourism Association, Thai Hotels Association Eastern Region, and Software Export Promotion Association of Thailand.
The SEPA will build a website and mobile application for Pattaya allowing tourists to book package tours based on the themes of “More Nature”, “More Color”, “More Business”, and “More Life”.
Mayor Itthiphol Kunplome (center) and local officials announce the Pattaya Tourism Package initiative allowing tourists to book package tours online based on the themes of “More Nature”, “More Color”, “More Business”, and “More Life”.
“More Nature” is to promote natural attractions in Pattaya, such as the beach and Nong Nooch Tropical Garden. “More Color” is to promote Pattaya to become “a colorful city during day and night.”
“More Business” is to promote Pattaya as a major investment center, and “More Life” is to promote health services in hotels and spas.
All four themes were created to respond to the needs of tourists of all regions and provide standard services that will boost the tourism market and benefits of Pattaya.
Itthiphol estimated that the tours will increase tourist spending by 3-5 percent.
He invited Pattaya-area tourism-related businesses to contact city hall to be included in the package offerings.