The NECTEC-ACE’s theme ‘Co-Creation’, according to NECTEC director Dr. Pansak Siriruchatapong, is an emerging platform where producers and consumers share, combine and renew one another’s resources and capabilities to create value through forms of interaction, unlike the traditional active producer-passive consumer market construction. World-famous companies such as Google and Apple use co-creation in their business models, allowing users to create and share their own user-generated content.
One of the highlights to be unveiled at the NECTEC-ACE is a new smartphone application called “FM91BKK” which have been ‘co-created’ by NECTEC and FM 91 traffic report station. The free application filters traffic news updates by user's location and driving direction, using a Global Positioning System (GPS) connection. The project is aimed at using existing data input from the station’s commuting listeners in order to build an extendable client-server-based mobile tool. Users can also request for assistance from government agencies via the app.
NECTEC’s Senior Researcher Piyawut Srichaikul said the event is divided into a conference and an exhibition areas. Seminars, discussions and brainstorming sessions will be focused on co-creation methodology and IT trends, while exhibitions comprise 4 theme-related zones. In the Co-Creation zone, past projects based on co-creation models such as the Situational Awareness Service and the installation of rain-warning censors in Chiang Mai are displayed. Technology Highlight Zone showcases works on cloud computing and wireless censor network; while Cluster and Alliance Zone presents previous collaborations between the public, commercial and education sectors. The Business Zone shows how research data is integrated for real-life use in the private sector.
Organizers expect the event to attract over 3,000 participants.
Members of the public can register for the event now at www.nectec.or.th. The admission to the conference and the exhibitions is free.