Branding in the age of social media dominated the conversation when tourism officials and business owners assembled to brainstorm “Ideas for Business Development 4.0”.
Ornwora Kornpin, director of the Pattaya Tourism Promotion Department, opened the April 3 seminar at the Centara Grand Mirage Beach Resort. Wiboon Nimitwanit, director of the Tourism Authority of Thailand’s eastern region; TAT Pattaya Office Director Suladda Sarutilavan; Ekasit Ngampichet, president of the Pattaya Business & Tourism Association; and Mana Yaprakham, chairman of the Pattaya Cultural Council, led the panel discussion.
The objective of the workshop was to develop ideas on how to grow the tourism industry based on existing attractions and packages, and brainstorm further improvements.
Basic marketing strategies were explained as well as the government’s Thailand 4.0 and Eastern Economic Corridor economic projects.
The main topics were branding and innovation, online business via social networking and media and more.
Wiboon explained how these aspects can help improve business and to respond to the new era of Thailand 4.0. Methods on taking advantage of technology also were explained as well as dominating new markets and focusing on all types of tourism, tourists and countries.
Thanet Jirasewokdilok, a service specialist, spoke about various methods and techniques of providing services and how to fulfil the needs of customers.
The TAT’s Sureerath Sriporomkham and Nattawat Wattanaprasit spoke about general product branding and new innovations. They also added that the globe is changing and that marketing strategies must adapt to the changes as well. There is a lot of competition but the key to being successful is to offer standard experiences to tourists while focusing on a wider market.