Interesting cars on the horizon

Friday, 20 January 2012 From Issue Vol. XX No. 3 By  Dr. Iain Corness

Slowly, but ever so surely, the Thai market is maturing.  The endless stream of pick-ups has started to slow down.  Remembering that pick-ups have enjoyed a tax break which other vehicles do not get, this was the incentive the Thai market needed.  The pick-up reigned supreme.

However, as the average Thai wage improved, and the automakers began offering cheaper cars, it was not quite so cut and dried in the comparison of pick-up versus sedan.

Hyundai Elantra.Hyundai Elantra.

And with the eco-car category less than 500,000 baht, the pick-up was dealt a devastating blow.  Not a knock-out, but a TKO if nothing else.

In the eco-car class (or price) there is the Nissan March, the new Mitsubishi Mirage, the Honda Brio, a new Suzuki and the Chevrolet Spark.

Under a million baht you have plenty of choice too, with the Honda Civic, Hyundai Elantra, Ford Focus, Chevrolet Aveo and the Kia Rio.  Unless you are ferrying a buffalo and a family of 17, why would you buy a pick-up?

Last modified on Friday, 20 January 2012 11:33
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