How to get a portfolio together
You have gone into 2014 by buying an
expensive DSLR camera. Would you now like your expensive camera to start paying
for itself? I am sure that for many of you, the answer is a resounding yes.
Well, the good news is that anyone who is at least half proficient with a DSLR
will find there are plenty of people willing to pay for your images. At least
once a month I get asked if I could take a photo of someone’s wedding, or a golf
tournament, or a charity event, or someone’s daughter or take a shot of some
products to be sold on the internet. At least once a month I turn down these
requests, and then answer, “And no, I’m sorry, I don’t know of anyone else who
might be able to do it for you.”
All this means is that there is scope for some enterprising young photographer
to make a little money on the side. The clients are out there with a need that
is not being met. Can you do it?
If you are a keen amateur, then you just need some experience, and self
promotion. What you have to do, while waiting for the clients beating the
proverbial pathway to your door, is get yourself a portfolio. Something you can
show to clients. A mini ‘showcase’ of your talents.
Back in the pre-digital days, we all produced portfolios with individual
transparencies mounted on heavy card. The trannies were a minimum of 6x6 cm, and
5x4 inch were even better. You lugged a portable light box around that you
plugged into the power supply in the client’s office. Showing your wares was a
hassle.
Not so any more. In the digital era, it’s a breeze. You store your good shots in
your computer in Photoshop or whatever, and when showing your work, you just
email suitable samples to the clients or display the images on an iPad.
So what should you have in your electronic ‘virtual’ portfolio? Go back to my
opening paragraph where I stated “photo of someone’s wedding, or a golf
tournament, or a charity event, or someone’s daughter or take a shot of some
products to be sold on the internet”. That is a reasonable start. I’d also throw
in a couple of food shots, as there are always restaurants looking for someone
clever enough to make their food look appetizing.
So how do you go about getting these shots, when nobody has given you a
commission yet? Again this is simple. You pretend to yourself that you have been
asked to cover a golf tournament, so you put together your shot list which would
include golfers teeing off, putting, someone in a bunker, a ball beside the pin
in the hole, a nice shot of a pretty caddy. Starting to get the idea? By the
way, nobody will complain about you being there, especially if you offer to send
them a couple of shots. And, you never know, they might ask you to do some more
- that is how I got my first commission.
Now offer to do a wedding at no charge. OK, so you just used up a Saturday
afternoon, but you now have some more portfolio items. And I will wager that
someone at the wedding will want to buy some shots from you as well. Do the same
with some food photographs and product shots, and you are on the way to putting
together a working portfolio.
Now some of you will be saying, “But I don’t know the best way to shoot food, or
product, or weddings or whatever,” but this is no giant hassle either. There are
more ‘how to’ photographic books published than just about anything else, other
than cook books and how to make a million dollars.
Countless thousands of photographers have learned the same way. You read, you
try for yourself and you review your results. It actually does not take long.
Once you can produce consistent results, you are almost there.
The final steps? Display your photographs in a gallery, and advertise in this
newspaper. Then they will ring you, instead of me!
Best of luck in your new career.