Danuj Bunnag (holding microphone), THAI
Executive Vice President, Products & Customer Services, conducts a briefing
on THAI’s new passenger cabin with design based on the Thai Contemporary
Concept that facilitates passenger inflight comfort with the ease of new
modern technology in a relaxing atmosphere.
Thai Airways International Public Company Limited (THAI)
introduced the Thai Contemporary Concept in its new aircraft interior,
complete with new products in the passenger cabin area.
Danuj Bunnag, THAI Executive Vice President, Products & Customer Services,
said that THAI works to continually develop its products and services for
passenger satisfaction. THAI’s new aircraft interior was designed based on
the Thai Contemporary Concept so that passengers may experience inflight
comfort with the ease of new modern technology. Priestmangoode, a global
travel and transport design consultancy in the United Kingdom, assisted in
the interior design for all classes in the passenger cabin.
The Thai Contemporary Concept used in the design of THAI’s new aircraft
interior applies wood materials that are used as slats. Passengers are able
to experience a warm and relaxing environment when they enter the passenger
cabin. Parts of the cabin area are decorated with silk, “kanok” Thai design,
purple seat upholstery in Royal Silk Class that is relaxing with a sense of
privacy. The economy class seat is more colorful, designed with a
combination of purple and orange.
Passengers are able to experience comfort with modern technologically
advanced equipment such as more foot space and a seat function control unit
designed to be seen from all angles in Royal Silk Class, a larger wash basin
and automatic sensor faucet in Royal Silk Class, installation of eX2 modern
inflight entertainment for international movie and music enjoyment that
includes Thai, English, Chinese, Japanese, and Indian movies. Passenger
comfort and convenience was given importance in these interior designs and
inflight entertainment functions.
The first aircraft to be completely decorated in the new Thai contemporary
concept is THAI’s Boeing 777-300ER, registration number HS-TKU, royally
bestowed the name “ACHARASOBHIT”, which received delivery on 21 January
2014. This aircraft type is equipped to seat 348 passengers: 42 in Royal
Silk Class and 306 in economy class, and will operate routes such as
Singapore, Shanghai, Seoul, Los Angeles, Copenhagen, Stockholm, and Oslo.
Royal Silk Class has 42 seats designed for passenger privacy, with 180
degree recline, 20 inch seat width, where each seat is positioned (staggered
seats) for easy access, fitted with 16 inch personal entertainment screen,
new touch screen remote control, Audio Visual On Demand (AVOD) eX2 system
that features more than 100 movies, 150 documentaries, and 500 CD albums,
and 60 games, for passenger inflight enjoyment.
Economy Class has 306 seats that are designed for passenger comfort and
convenience, 32 inch seat pitch, and 18 inch seat width. All seats are
fitted with 10.6 inch personal entertainment screens and AVOD eX2 system
that offers the same number of audio and video selection as Royal Silk
Class.
Passengers will be able to experience the Thai Contemporary Concept on
THAI’s new aircraft that are gradually entering the fleet.
