BANGKOK, 15 July 2012 – The Thai Tourism Authority has already strategized about how to achieve the ambitious tourism revenue target of 2 trillion baht within 3 years’ time.
Tourism Authority of Thailand (TAT) Governor Suraphon Svetasreni said that, in order for Thailand to record tourism revenue target of 2 trillion baht by the year 2015, the TAT has to implement strategic policies that will attract 1.4 trillion baht from overseas tourists and 550 billion baht from local travelers.
In doing so, the TAT will be focusing on the development of popular tourism-related products for the market with high purchasing power, particularly Russia, China, South Korea and Australia.
Mr. Suraphon added that travel packages for niche markets, such as golfers, newly-weds and shoppers, will have to be emphasized alongside the maintenance of existing markets of Malaysia, Japan and the US.
The TAT Governor also stressed the need to elevate the quality of Thai tourist destinations to meet acceptable standards.
For local travelers, Mr. Suraphon said that the stimulus measures will aim at encouraging Thais to make more than 3 domestic trips in a year while various interesting activities will be organized all year round in every region of the country.