Recently, general managers and senior management from seven North Pattaya hotels met at Amari Orchid Pattaya to discuss the launch of a destination campaign – “North Pattaya, More Than You Think”.
The highly competitive hotels agreed there is an opportunity for mutual cooperation to promote the neighborhood. The North Pattaya, More Than You Think campaign is welcoming partnership amongst hotels and quality tourism stakeholders operating in the North Pattaya neighborhood. The aim of the promotion is to build a reputation for the area as a world-class destination for corporate meetings, incentives, conventions and exhibitions (MICE) and Indian weddings.
(L to R) Brendan Daly, General Manager of Amari Orchid Pattaya; Sittidej Rochnavibhata, General Manager of Cape Dara; Sophon Vongchatchainont, General Manager Pullman Pattaya G; Andre Brulhart, General Manager of Centara Grand Mirage Beach Resort Pattaya; Chatchawan Supachayanont, General Manager of Dusit Thani Hotel Pattaya; Garth Solly, General Manager of Holiday Inn; and Sanpech Supabowornsthian, Assistant Managing Director Unchaleewiwat’s Group.
Brendan Daly, General Manager of Amari Orchid commented, “The aim of our ‘North Pattaya, More Than You Think’ campaign is to create a new identity for our neighborhood and increase awareness of the superb infrastructure and hotels within North Pattaya. This campaign, driven by a partnership of seven hotels, provides an opportunity for stakeholders in our area to increase the volume of quality visitors.”
Daly added, “The North Pattaya – More Than You Think destination branding is designed to resonate with customers both nationally and globally, encouraging them to visit the neighborhood, personally and professionally. We are hoping to garner support from TCEB (Thailand Convention and Exhibition Bureau) to generate more MICE to the area, and with help from TAT, to substantially increase the number of Indian weddings. The proposition is to present North Pattaya as more than a beach. More than a city. More than you think.”
A high-end brochure and website are being developed to support the launch of ‘the promotion by Sheer Bravado, a Bangkok-based creative communications agency. Bob James, creative director at Sheer Bravdo said, “We are delighted to have this opportunity to support the launch of (the) campaign. Sheer Bravado is experienced with industry groupings as we worked with Star Alliance. From our perspective we see a tremendous opportunity for the tourism stakeholders in North Pattaya to create a clearly defined brand and destination reputation.”