NiHao Magazine launched in Chiang Mai


Chiang Mai, March 22 – Access China Communications (ACC) Limited, is pleased to announce the launch of NiHao, a new Chinese language travel magazine due to roll off the press on August 8, 2013.

NiHao is the way Chinese people say hello, as is “Sawadee” in the Thai language.  The magazine will be Thailand’s only definitive Chinese language travel and business guide promoting business investment and all tourism related businesses in Thailand.  Content will focus on hotels, spas, shopping, golf, restaurants, bars, and entertainment venues as well as properties.

Distribution will target the rapidly increasing number of affluent Chinese visitors to Thailand from Greater China (covering mainland China, Hong Kong, and Macau, as well as Taiwan), estimated to exceed 4 million in 2013.  It will also reach overseas Chinese, visiting Thailand from Singapore, Malaysia and Indonesia.

Published both in print and online (, it will be the only magazine to provide a combination of print and digital platforms to reach this affluent, exclusive audience.  NiHao will be distributed free-of-charge to all major cities in China and nationwide in Thailand. It will reach thousands of top business executives, and elite, affluent, and well-educated Chinese travelers who have a taste for travel, art, and culture.  Each edition will have a substantial number of copies of controlled free circulation distributed in China and Thailand to embassies, selected airline lounges, deluxe hotel business centers and guest rooms, exclusive restaurants, top golf courses, national travel bureaus, major travel organizations, and at major travel fairs and conferences.

The international editorial team of NiHao is headed by an award-winning veteran publisher, Jaffee Yee, with more than 30 years of experience in publishing.  Yee was formerly based in Hong Kong as the regional manager of McGraw-Hill and CBS International Publishing (a Division of CBS Inc. New York).  His first book, Thailand from the Air, with over 100 aerial photographs taken by celebrated photographer Luca Tettoni Invernizzi, set a benchmark and trend for future coffee-table book publishing in Thailand in the 80s, and helped promote some of Thailand’s most beautiful and scenic spots from north to south.

Access China Communications Limited is incorporated in Chiang Mai with liaison offices in Bangkok and Chiang Rai.  The core business activities are publishing, marketing and public relations focusing on travel and tourism covering China, Thailand and other Asean countries.

For further information, please contact: Jaffee Yee, Publisher & Editor-in-Chief  jaf[email protected]  +66 (0) 81 922 9063 (English, Mandarin, Thai).