Etihad Airways announces golf star Martin Kaymer as latest brand ambassador


Etihad Airways, the national airline of the United Arab Emirates, has expanded its Guest Ambassador program with the addition of international PGA golfer Martin Kaymer.

Having won the US PGA Championship in 2010, the Abu Dhabi HSBC Golf Championship for a record three times in 2008, 2010 and 2011, and holing the winning putt for the European Ryder Cup Team in 2012, Kaymer is considered one of the golfing world’s brightest stars.

PGA golfer Martin Kaymer has become Etihad Airways’ newest Guest Ambassador.PGA golfer Martin Kaymer has become Etihad Airways’ newest Guest Ambassador.

As the latest Etihad Guest Ambassador, he will work on a series of initiatives to raise Etihad Airways’ brand awareness in Germany and other key markets around the world. This includes a promotional video filmed in Abu Dhabi to showcase Etihad Airways’ award-winning service and position the UAE capital as a leading golf and travel destination.

The shooting schedule coincided with the Abu Dhabi HSBC Golf Championship 2014, with Kaymer competing for his fourth title at Abu Dhabi Golf Club between 16 and 19 January.

Peter Baumgartner, Chief Commercial Officer at Etihad Airways said, “As one of the world’s leading golf stars, Martin Kaymer has dedicated fans throughout the world, including his home country of Germany. Behind his impressive sporting achievements is a determination to work hard and achieve excellence, values that he shares with Etihad Airways.

“This makes him the perfect Etihad Guest Ambassador and we look forward to working with Martin on a series of projects, including the launch of Etihad Holidays in Germany. Germany is our tour operating division’s second venture outside of the Middle East, offering an extensive range of holiday packages to Abu Dhabi and other destinations across our global network.”

The Etihad Guest Ambassador program was launched in October 2013 and features some of the biggest names from the global entertainment, art and sporting industries. Current ambassadors include Australian celebrity Dannii Minogue, Indian actress Katrina Kaif, Vietnamese Australian chef Luke Nguyen, French footballer Patrick Vieira, and Australian cricketer Shane Warne.

Commenting on his appointment as Etihad Guest Ambassador, Martin Kaymer said, “As a professional golfer, I am constantly travelling around the world and need to arrive feeling relaxed, energized and ready to go. Little things make a big difference when you travel as much as we do.

“Etihad Airways’ standards and attention to detail are consistently high at every stage of the travel experience, which makes me happy each time I fly with them. Therefore, I am extremely honored to become the latest Etihad Guest Ambassador and look forward to working on key promotional activities, including the launch of Etihad Holidays in Germany.”