BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) and partner agencies today welcomed the one millionth tourist from the United Kingdom in 2025 at Suvarnabhumi Airport, marking a significant milestone for Thailand’s tourism sector.
The ceremony was led by TAT Governor Thapanee Kiatphaibool, alongside representatives from Thai Airways International, Thailand Privilege Card Co., Ltd., and the Immigration Bureau. Special gifts were presented to congratulate the one-millionth UK visitor.
The event also marked another achievement, as Thailand’s long-haul tourist arrivals surpassed 10 million on December 15, 2025, reaffirming the country’s status as a leading global tourism destination.
The TAT Governor noted that long-haul markets continue to grow, with European arrivals reaching 7.6 million (up 12.6%) and arrivals from the Americas totaling 1.5 million (up 7%) year-on-year. This growth reflects increased demand and the success of TAT’s Airline Focus strategy, developed in close cooperation with airlines.
The milestone coincided with the arrival of Thai Airways International flight TG911 from London, which landed at Suvarnabhumi Airport at 06:15 A.M. The one-millionth UK visitor received special prizes, including round-trip international air tickets, hotel stays in Chiang Mai and Khao Lak, and dining and wellness packages.
The United Kingdom remains one of Thailand’s top ten source markets, with visitors staying an average of 17.44 nights and spending 60,000 to 70,000 baht per trip. Five airlines currently operate direct UK–Thailand routes, offering 35 flights per week during the winter season, with load factors of 80-90% in December.
Looking ahead to 2026, growth in the UK market is expected to continue. British Airways will begin year-round operations on the London Gatwick–Bangkok route on March 31, 2026, adding nearly 60,000 seats. Virgin Atlantic Airways will also launch direct flights on the London Heathrow–Phuket route during the 2026–2027 winter season, with three flights per week.
TAT will continue proactive publicity campaigns in the UK under the “Healing is the New Luxury” concept, targeting travelers interested in nature, wellness, sustainability, and emerging Hidden Gems destinations across Thailand. (NNT)
