BANGKOK, Thailand – Thailand is preparing to host SPLASH – Soft Power Forum 2025, the largest soft power showcase in Southeast Asia, from July 8 to 11 at the Queen Sirikit National Convention Center in Bangkok. With support from the Thailand Creative Culture Agency (THACCA), the event welcomes global experts and leading figures from the creative and cultural sectors to explore innovative approaches to cultural exchange, innovation, and international cooperation.
The forum will feature speakers and participants from across Asia, Europe, and the United States, offering four days of presentations, discussions, and networking. With 14 soft power sectors represented, the program is set to showcase Thailand’s creative diversity while inviting dialogue on how cultural identity can generate sustainable value.
Attendees will experience exhibitions and technology showcases that explore the intersection of culture and innovation. The event will also highlight how creative industries can contribute to broader economic, social, and global engagement, positioning Thai soft power as a dynamic force in international markets.
According to THACCA, the forum serves as a space for both seasoned professionals and emerging talent, including creators and entrepreneurs. Designed to foster exchange and collaboration, the event is expected to spark innovative ideas and create lasting opportunities across the region and internationally.
Admission is free, with pre-registration and group bookings set to open soon. (NNT)
