BANGKOK, Thailand – The government has launched a new campaign titled “From Local to Global” to promote Thai local products in international markets, starting with Moscow, Riyadh, London, Astana, and Osaka. The initiative, involving the Ministry of Foreign Affairs, the Ministry of Interior, the Ministry of Commerce, and the Creative Economy Agency (CEA), supports community-based producers, including groups backed by the Women’s Development Fund and the One Tambon, One Product (OTOP) scheme.
At the June 17 launch event in Bangkok, Foreign Minister Maris Sangiampongsa and Deputy Interior Minister Theerarat Samrejvanich led a group of senior officials in outlining plans to use Thailand’s global diplomatic network to expand trade opportunities for local products. Through Thai embassies and consulates worldwide, the program is set to connect producers with international buyers through trade fairs, cultural festivals, business-matching events, and online platforms.
A key objective is to support small-scale entrepreneurs and artisans, especially women-led groups, in gaining visibility in international markets. The effort combines traditional craftsmanship with creative design to align local products with international consumer preferences, advancing Thailand’s broader strategy of economic diplomacy and soft power promotion.
An exhibition titled “From Local to Global: Connecting Thai Communities to the World” highlights quality OTOP goods and products by women’s groups from across the country. These will be featured at the Thai Festival and business events in London later this month, the program’s first international engagement. (NNT)
