Thailand launches campaign to promote digital IDs

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The campaign, known as the MEiD “Seamless… Thai Services” programme, is part of a government push that also includes legislation and standards.

A campaign has been launched by the Electronic Transactions Development Agency (ETDA) to highlight the importance of digital IDs among the general public and promote cooperation between relevant agencies in order to advance the adoption of integrated digital IDs.

The Cabinet in July approved in principle a development plan for digital IDs to facilitate online transactions while ensuring security for users through a facial verification service.



The campaign, known as the MEiD “Seamless… Thai Services” programme, is part of a government push that also includes legislation and standards.

ETDA Executive Director Chaichana Mitrpant acknowledged it was a challenge to convince relevant stakeholders to attach importance to the adoption of digital IDs, while adding that the agency has been expediting efforts to improve people’s quality of life through digital tech adoption.


He also said the ETDA has proposed guidelines, standards and regulatory measures which support the use of digital IDs in all online transactions, while collaborating with partners to develop innovations and solutions to enhance performance through the ETDA Sandbox project.

He added that the push for an inclusive digital ID platform requires close cooperation between public and private sectors, as well as promoting its importance to the public.

A survey conducted by the ETDA in November found that most respondents want more convenient solutions and instant services, along with effective channels with improved security to assist their daily lives.



Two-thirds of those surveys said they experienced the use of digital through various service providers.

Campaign activities are based on social media platforms, including Facebook: MEiD, Line: @meid_thailand, and Twitter: MEiD.



The National Broadcasting and Telecommunications Commission (NBTC) has meanwhile unveiled a mobile system aimed at facilitating user ID verification via mobile phone when conducting transactions with state and private organizations.

The trial service launched on December 3rd, with Advanced Info Service (AIS) customers able to use their mobile IDs to open bank accounts at nine Bangkok Bank branches. (NNT)