The Thai government is capitalizing on the popularity of Thailand’s Khao Soi dish, which has gained a top rank as the best soup on a culinary review website.
The Ministry of Digital Economy and Society arranged a presentation at the government house promoting Thailand Post’s services to support Thai-made goods, in which a local dish named Khao Soi was highlighted due to its popularity. At this event, Minister of Digital Economy and Society Chaiwut Thanakamanusorn led Thailand Post executives to meet with Prime Minister Gen. Prayut Chan-o-cha.
Khao Soi is a noodle soup dish typically associated with the northern region of Thailand. It has recently been listed number one on the 50 Best Soups list published by a recipe collection and food review website TasteAtlas.
The Prime Minister said it was admirable for a Thai dish to be promoted, which helps strengthen the country’s soft power through cuisine.
He said the government is willing to support Thai dishes on a global stage through various channels, as well as promote the country’s digital industry.
Thailand Post has adopted digital technologies on its e-commerce platform ThailandPostMart to improve services and competitiveness. Customers can now conveniently place orders for food items and get them delivered right to their doorsteps with this online service. (NNT)