BANGKOK, Thailand – The Tourism Authority of Thailand is set to host the Thailand Tourism Festival 2026, a nationwide travel showcase at the Queen Sirikit National Convention Center in Bangkok from March 25 to 29.
The 44th edition will feature attractions from all five regions under the concept “Instant Happiness When Traveling in Thailand,” along with the “5 Must Do in Thailand” theme. Visitors can explore landmark replicas, local products, cultural performances, and interactive experiences that encourage travel across the country.
TAT Governor Thapanee Kiatphaibool said the event will present Thai culture, traditions, cuisine, and local knowledge in one location. The program also includes exhibitions and activities honoring Her Majesty Queen Sirikit The Queen Mother, featuring projects related to community development and natural resource conservation.
The festival will include nine zones, with regional sections representing the North, Northeast, Central, East, and South, along with areas dedicated to tourism promotion, sustainability, partner organizations, and live entertainment. Activities range from food markets and cultural shows to workshops, tourism technology displays, and performances by well-known artists.
Organizers said the event will continue its zero-waste approach through waste separation systems and coordination with vendors to reduce landfill use. Admission is free, with access via MRT at the Queen Sirikit National Convention Center station, as well as by taxi and public bus. Further information is available through the TAT Contact Center at 1672. (NNT)
