BANGKOK, Thailand – Thailand’s Department of Trade Negotiations is launching a nationwide series of seminars to help Thai businesses prepare for new export and investment opportunities under the proposed ASEAN-Canada Free Trade Agreement (ACAFTA), which is expected to conclude negotiations by the end of 2026 and come into force in 2027. Director-General Chotima Iemsawasdikul said the initiative is designed to give entrepreneurs an early understanding of how to capitalize on the agreement, which is expected to improve market access for Thai goods and services in Canada while strengthening economic ties between ASEAN and one of the world’s largest developed economies.
The department will hold three free seminars across the country, beginning in Chiang Mai on August 7, followed by Surat Thani on August 27, and Bangkok on September 9. The events will bring together government officials and private-sector experts to discuss business opportunities, market access strategies, and the practical use of the forthcoming trade agreement. Participants will receive insights into Canadian consumer trends, with particular emphasis on growing demand for products and services that promote sustainability, environmental responsibility, and healthy lifestyles—areas where many Thai exporters already have strong potential. The seminars will also examine the opportunities and challenges presented by ACAFTA, offering guidance on entering the Canadian market and maximizing the benefits available once the agreement takes effect.
Alongside the ASEAN-wide negotiations, Thailand is also preparing to launch bilateral free trade negotiations with Canada. The Ministry of Commerce is currently finalizing a negotiation framework that will be submitted to the Cabinet for approval before formal talks begin. Officials believe a separate Thailand-Canada FTA would further expand trade and investment opportunities beyond those created under the ASEAN agreement. Businesses attending the seminars will also be able to receive one-on-one advice from Ministry of Commerce officials on utilizing existing free trade agreements and expanding into overseas markets. Participation is free of charge. Interested businesses can register through the Department of Trade Negotiations and obtain additional information through the department’s website or its call center.
