Bangkok partners with TikTok to host workshop for retail vendors

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The initiative aims to facilitate shop openings on the social media platform TikTok, using the hashtag #BoBaePayNgai – it is expected that the move would enhance sales channels and stimulate the economy.

The Bangkok Metropolitan Administration (BMA) has collaborated with TikTok to conduct a workshop for local traders in the famous Bo Bae market.

The initiative aims to facilitate shop openings on the social media platform TikTok, using the hashtag #BoBaePayNgai. It is expected that the move would enhance sales channels and stimulate the economy.



This workshop aligns with a previously signed Memorandum of Understanding (MOU) between the BMA and TikTok. It is part of Bangkok’s ambition to become a ’Smart City’ under the Bangkok Smart City development plan. This is expected to be archived by focusing on the ’Smart Economy’ aspect.

The program offers digital skills training to Bo Bae Market vendors and entrepreneurs. It covered a wide range of topics including setting up TikTok shops, product photography, and listing products for sale. Additionally, it encompasses vital skills in order management and necessary precautions. The program also focuses on enhancing sales via creative online market content.



Bangkok Governor Chadchart Sittipunt highlighted that Bo Bae Market, known for its vibrant trade, faces new challenges due to the evolving retail landscape and recent market reorganization.

To preserve its unique character and boost the economy, educating vendors on using online platforms and technology is essential. These platforms provide consumers with easier and faster product access. Furthermore, the BMA’s partnership with TikTok, known for its global outreach, aids in showcasing the distinct attributes of various localities.

By educating vendors on online platforms and technology, which allows easier and quicker access to products for consumers, another avenue for sales is created. This collaboration with TikTok, which has a global reach, also promotes the unique characteristics of different areas. (NNT)