Singha Corporation returns to Royal Cliff for its 12th Annual Dealer’s Convention

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Singha Corporation hosted its 12th Annual Dealer’s Convention and Thank You Party at the Royal Cliff Hotels Group’s Pattaya Exhibition And Convention Hall (PEACH) from January 17 – 19, 2015.

The event is held annually in celebration of the outstanding business relationship between Boon Rawd Brewery Co., Ltd. and its distinguished business partners and long time supporters.

Members of Singha Corporation’s Executive Board at the 12th Roi Duang Jai Sai Yai Singha at the Royal Cliff Hotels Group’s Pattaya Exhibition and Convention Hall.Members of Singha Corporation’s Executive Board at the 12th Roi Duang Jai Sai Yai Singha at the Royal Cliff Hotels Group’s Pattaya Exhibition and Convention Hall.

The three-day event was well attended by Singha Corporation’s top senior executives, led by Santi Bhirombhakdi, president of Singha Corporation Co., Ltd., Vudha Bhirombhakdi, vice chairman of Boon Rawd Brewery Co., Ltd., Vapee Bhirombhakdi, vice chairman of Boon Rawd Brewery Co., Ltd., and Bhirombhakdi, executive vice president of Singha Corporation Co., Ltd., as well as dealers from across the country, plus a roster of Thailand’s A-list superstars and celebrities.

Panga Vathanakul (right), managing director of the Royal Cliff Hotels Group and Santi Bhirombhakdi (left), president of Singha Corporation Co., Ltd., attend the 12th Roi Duang Jai Sai Yai Singha dinner poolside at the Royal Cliff Beach Hotel.Panga Vathanakul (right), managing director of the Royal Cliff Hotels Group and Santi Bhirombhakdi (left), president of Singha Corporation Co., Ltd., attend the 12th Roi Duang Jai Sai Yai Singha dinner poolside at the Royal Cliff Beach Hotel.

Over 1000 delegates were shown the latest updates from Boon Rawd Brewery through an exciting exhibition and showcase at PEACH. Thailand Superstars Ananda Everingham, Dome Pakorn Lum, Louis Scott and Peter Corp Dyrendal, Singha’s new brand ambassadors of the “Singha World of Speed” campaign, made a special appearance during the event. The company has recently partnered with leading motorsport companies including Infinity Red Bull Racing F1, Moto GP and Ferrari which has given Thai fans the chance to participate in leading championships in countries around the world.

“We are delighted that Singha Corporation Co., Ltd. has once again chosen our venue to host the 12th Roi Duang Jai Sai Yai Singha,” said Vitanart Vathanakul, executive director of the Royal Cliff Hotels Group. “It is our pleasure to host this prestigious event for such an exclusive group.”