PATTAYA, Thailand – Amid the colorful lights of Walking Street, Pattaya’s nightlife district that once buzzed every night, this year appears quieter. Many bars, beer halls, and go-go establishments are adjusting to survive an economy still recovering post-pandemic, coupled with rising competition from other tourist destinations.
Yet, the city’s go-go girls remain an integral part of Pattaya’s charm and a vital engine of its nighttime economy.
Voices from the Industry
“Nancy” (pseudonym), a 27-year-old go-go dancer working in Walking Street for nearly five years, shares her perspective:
“Before, nights were packed with tourists from Europe, Korea, and China. Now, the numbers have dropped significantly. Bars have adapted with promotions, supplement sales, or special shows to attract visitors.
“Our work isn’t just about beauty and entertainment. We drive spending in restaurants, hotels, and taxis. Tourists eat, sleep, and travel around the city because of the nightlife — that keeps Pattaya alive.”
Economists Highlight Nightlife as Soft Power
Associate Professor Dr. Vasan Srichan, a tourism economics expert, calls Pattaya’s nightlife the city’s “capillary arteries” — quietly sustaining multiple professions and local livelihoods.
“Pattaya isn’t just beaches and cafes. Nightlife generates billions annually and employs more than 30% of the city’s workforce, directly or indirectly.
“The key is managing this sector professionally — ensuring safety, standards, and creative tourism integration. Authorities should view nightlife as an economic resource, not just something to control. It’s a form of soft power for Pattaya.”
Operators Remain Optimistic
Mr. Dechapong Thammachot, a Walking Street bar owner, adds that despite slow periods, go-go girls continue to draw tourists.
“Visitors choose Pattaya for its unique vibe. Go-go girls are a cultural hallmark of the city. With public and private collaboration to create a safe, creative nightlife, tourist arrivals can rebound in the upcoming high season.”
While Pattaya may appear subdued this year, the allure of its nightlife performers continues to energize the city’s evening economy. Their role is more than entertainment — it is a hidden economic engine, supporting a broad network of businesses and sustaining the vibrancy of Pattaya as a year-round tourist destination.
