E. Pattaya vendors flock to ‘Let’s Go Halves’ campaign

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Vendors at East Pattaya’s Jao Sua Market register for the “Let’s Go Halves” co-pay scheme, the government’s latest economic-stimulus program.

More than 100 vendors at East Pattaya’s Jao Sua Market registered for the government’s latest economic-stimulus program, which allows shoppers to purchase food and consumer goods at half-price, but pays sellers full price.




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Deputy Mayor Banlue Kullavanijaya and Pannee Limcharoen, director of the Social Development Department, observed as the low-income hawkers at the Soi Nernplabwan market signed up with Krungthai Bank representatives Nov. 10.

Deputy Mayor Banlue Kullavanijaya and Pannee Limcharoen, director of the Social Development Department, observe the registrations at the Soi Nernplabwan market

The “Let’s Go Halves” co-pay scheme provides a 50-percent subsidy for products purchased from participating retailers and street vendors from October to December.

The subsidy is capped at 3,000 baht a person and only a maximum 250 baht can be spent a day. It also requires all purchases to be paid for through Krungthai Bank’s online wallet Pao Tang app.

The campaign is open to 15 million consumers over age 18, and about 80,000 retailers and street vendors can participate. Alcohol and cigarettes are exempted.

For merchants, shoppers pay half price for products and the government pays the other half the following day.

Bank employees said it can take up to five days to process a merchant’s application.

Lines are long, but according to those who qualify, worth the wait for the 50-percent subsidy for products purchased from participating retailers and street vendors.