Calendar again turns to ‘Pinktober’ at Hard Rock Hotel

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The colors of autumn always begin with pink at Pattaya’s Hard Rock Hotel which again is running a month-long “Pinktober” campaign to raise funds to fight breast cancer.

Hotel General Manager Jorge Carlos Smith and Hard Rock Cafe Manager Matthew Carley joined pink-clad health workers from Bangkok Hospital Pattaya and about 100 hotel staffers in a march down Walking Street, helping to educate tourists and residents on breast cancer. House band Nu Color entertained.

(L to R) Deputy Mayor Ronakit Ekasingh and Jorge Carlos Smith, General Manger of the Hard Rock Hotel Pattaya, co-chair the launch of the 2014 Pinktober Campaign.(L to R) Deputy Mayor Ronakit Ekasingh and Jorge Carlos Smith, General Manger of the Hard Rock Hotel Pattaya, co-chair the launch of the 2014 Pinktober Campaign.

This year marks the 16th the hotel chain has raised money for beast cancer research. In Thailand, the partner is the Thanyarak Breast Cancer Foundation and Breast Caner Research Foundation.

A host of community leaders turned out to show their support, including Deputy Mayor Ronakit Ekasingh.

Pattaya Hard Rock Cafe Manager Matthew Carley (left) and John Manley, Executive Assistant Manager of the Hard Rock Hotel Pattaya welcome in Pinktober.Pattaya Hard Rock Cafe Manager Matthew Carley (left) and John Manley, Executive Assistant Manager of the Hard Rock Hotel Pattaya welcome in Pinktober.

In addition to hosting the event, the Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity. The Hard Rock Hotel also has a limited number of “Pinktober” suites bedecked in pink with 25 percent of the room rate going to breast cancer research.

Hard Rock staff hand out pink balloons for the parade.Hard Rock staff hand out pink balloons for the parade.

A “pink party” will be held at the Hard Rock Cafe with prizes and pink drinks on offer Oct. 18. It will feature a charity concert by the Unicorn Band, which includes members of The Mighty Queen Band. Admission is free.

For more information call 038 428 755-9 or visit Pattaya.HardRockHotels.net.

Bangkok Hospital Pattaya’s health workers march in the opening day parade.

Pink-clad health workers from Bangkok Hospital Pattaya and about 100 hotel staffers march down Walking Street, helping to educate tourists and residents about breast cancer.Pink-clad health workers from Bangkok Hospital Pattaya and about 100 hotel staffers march down Walking Street, helping to educate tourists and residents about breast cancer.

Hard Rock Executives Matthew Carley, Jorge Carlos Smith, and John Manley, along with Deputy Mayor Ronakit Ekasingh and hotel staff rock in this year’s month-long “Pinktober” campaign to raise funds to fight breast cancer.Hard Rock Executives Matthew Carley, Jorge Carlos Smith, and John Manley, along with Deputy Mayor Ronakit Ekasingh and hotel staff rock in this year’s month-long “Pinktober” campaign to raise funds to fight breast cancer.

The band Nu Color (Hard Rock Pattaya’s resident band) sets the tempo at the campaign launch.The band Nu Color (Hard Rock Pattaya’s resident band) sets the tempo at the campaign launch.