TAT spends THB220 mil in overseas promotion

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BANGKOK, 26 March 2012  – The Tourism Authority of Thailand (TAT) is set to boost Thailand’s tourism in overseas markets with a budget of over 220 million baht, while estimating this year’s foreign tourist count at 21 million.

 

TAT Deputy Governor for Marketing Communication Prakit Piriyakiat has disclosed that the TAT has set aside a budget of 220 million baht for the purpose of promoting tourism in foreign markets; 140 million baht of which will be spent on marketing campaigns while the remaining 80 million baht will be allocated to public relations activities aimed at stimulating the Thai tourism towards the end of 2012.

At the same time, the TAT will make three short documentaries on nature-based tourism, community-based tourism, and product purchase, which are aimed at enhancing the image and tourism of Thailand. The documentaries will be shown on various world-renowned channels, such as BBC and National Geographic. The project is scheduled to commence between April and June 2012.

Additionally, Mr. Prakit has predicted the number of foreign tourists traveling to Thailand this year at around 21 million visitors, which is an increase from a previous estimation of 20.5 million, provided that Thailand sees no negative factors, such as the flood, this year.