BANGKOK, July 19, 2012 – The Software Industry Promotion Agency or SIPA will work towards gaining world recognition for the Thai software industry before the advent of the ASEAN Economic Community in 2015.
The new Director of SIPA, Mr. Trairat Chatkaew, has unveiled his policy upon the assumption of his post that SIPA’s strategy will be focused on human resource development and Thai software enhancement in order for the Thai software industry to play a part in the AEC market. The strategy is divided in to 3 phases, short term, medium term, and long term. The short-term strategy will take three months to complete, focusing on revamping internal administration to match with SIPA’s policy.
Meanwhile, the 6-month medium-term development involves market penetration within the country and cooperation with both the government and private sectors in all aspects of software industry.
The long-term development will take 12 months, with a focus on foreign market penetration as well as human resource development and training. The training categorizes into 6 groups, namely tourism, transport, medication, education, agriculture, and jewelry industry.