PATTAYA, Thailand – Academics and public health observers have raised concerns following the Royal Gazette announcement on May 28 allowing expanded alcohol sales hours nationwide, removing the previous restriction during 14:00–17:00 and enabling sales continuously from 11:00–24:00. The policy change, now in effect permanently, eliminates the afternoon “no-sale” window that had long been part of Thailand’s alcohol control measures. Critics argue that the extended availability could normalize daytime drinking and potentially increase alcohol consumption among younger and first-time drinkers. Public health scholars warn that easier access throughout the day may weaken long-standing prevention efforts, particularly in communities where alcohol use is already a social concern. They stress that changes in availability often have a direct impact on consumption patterns and long-term public health outcomes.
In tourist-heavy destinations such as Pattaya, where nightlife activity is already a major economic driver, observers note that the relaxed rules could further increase alcohol-related activity among both domestic and international visitors. However, they also acknowledge that businesses in the hospitality sector may benefit from longer selling hours. While the government has not indicated any reversal of the policy, discussions continue among health advocates, local communities, and industry stakeholders over how to balance economic benefits with public health and social responsibility.
