PATTAYA, Thailand – As Thailand’s baht hovers around 31.84 per U.S. dollar following a modest rebound, long-term visitors and tourists in Pattaya are feeling the pinch. While the Bank of Thailand insists that current fluctuations are under control and not speculative, the strong baht is creating tension among those whose spending power is anchored in foreign currencies.
Social media comments from regular visitors highlight a range of frustrations. “It’s my second time in five years,” one UK-based tourist wrote, “and yes, it’s low season, but I don’t see many non-Asian or Indian tourists!” Others note that while Pattaya remains cheaper than Europe—250 baht for a beer, meals under 400 baht, apartments far cheaper than Spain—the perception of rising costs is discouraging for some.
“Thais charging too much driven tourists away,” another comment read. “People have to spend 100 baht more every day and are talking about leaving to Vietnam. Go ahead; hope your 100 baht gets you a better life there.” Some long-term residents also express concern over safety and the growing presence of certain tourist groups. “Retired here two years ago,” one user said, “might be leaving soon. Not safe.” Others dispute these claims, noting that Pattaya is still cheaper than Western countries and most Southeast Asian destinations. One commenter even joked about alternatives: “Go ahead to Vietnam or Cambodia—boring beaches, limited nightlife, and nowhere near Pattaya’s fun.”
Beyond hotel rates and meals, the high baht is affecting nightlife spending. Bar owners have raised prices, some implementing higher minimum drink requirements, which has drawn criticism from visitors who are accustomed to more affordable entertainment. “Walking Street is gone—it’s now Walking India Street. Less money around, so the bars increase prices,” one visitor lamented.
Despite complaints, many tourists defend Pattaya as an affordable haven. “I’m a regular visitor to Pattaya and Spain,” said one commenter. “Pattaya definitely is cheaper. Given a choice where to retire, I’d pick Thailand because my income goes further.” Others suggest enjoying what the city has to offer—beautiful beaches, pretty girls, and vibrant nightlife—without overreacting to minor price fluctuations.
With global economic pressures, a strong baht, and rising airfare costs, Pattaya’s tourism market faces a delicate balance. The city’s reputation as a budget-friendly destination may be at risk if visitors perceive costs as prohibitive. Local authorities and businesses may need to adapt to maintain both the city’s affordability and its appeal to international tourists.
