PATTAYA, Thailand – Thailand is ramping up efforts to attract long-haul travelers, especially from Europe and Russia, as the country sees strong growth in tourism revenue during the first four and a half months of 2025. Government data released today (May 19) revealed that total tourism revenue reached more than 1 trillion baht between January 1 and May 14. Of this, over 600 billion baht came from international tourists, signaling a robust rebound driven by visitors from distant markets.
The Tourism Authority of Thailand (TAT) reported that long-haul arrivals grew by 17% compared to the previous year, with 5.02 million travelers contributing 319 billion baht—an increase of 20%. Officials noted particularly strong performance from the European and Russian markets and emphasized that the kingdom will not retreat in its efforts to grow these segments further.
Thailand welcomed a total of 13.12 million foreign visitors during the period, while domestic tourism remained vibrant, generating over 413 billion baht from 76.95 million trips. The government is now placing strategic focus on high-value tourism sectors, including health and wellness, yachting, and sports and entertainment, aiming to boost per-visitor spending and improve the quality of tourism earnings.
Authorities are also accelerating the development of transportation infrastructure to support international air connectivity and regional travel. The Ministry of Tourism and Sports has highlighted the importance of year-round tourism and is collaborating with private and public partners to position Thailand as a stable, globally attractive destination.
With growing confidence in its safety, services, and hospitality standards, Thailand is determined to maintain its upward trajectory and ensure tourism remains a core pillar of long-term economic sustainability.
