This year marks the 14th the hotel chain has raised money for breast cancer research. In Thailand, this year’s partner is the Thanyarak Breast Cancer Foundation and Breast Cancer Research Foundation.
The Photisampan Pittayakarn School marching band puts on a great performance.
A host of community leaders turned out to show their support, including Deputy Mayor Ronakit Ekasingh.
In addition to hosting the event, the Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity. The Hard Rock Hotel also has a limited number of “Pinktober” suites bedecked in pink with 25 percent of the room rate going to breast cancer research.
A “pink party” will be held at the Hard Rock Cafe with prizes and pink drinks on offer. For more information call 038 428 755-9 or visit Pattaya.HardRockHotels.net.
Deputy Mayor Ronakit Ekasingh headlines local community leaders who turned out to show their support.
Drummers from the Photisampan Pittayakarn School marching band keep the marching beat.
Local women took to the streets - in a good way - to raise awareness of breast cancer.
Bangkok Pattaya Hospital is a big supporter of the Pinktober campaign.
Staff from the Hard Rock Hotel Pattaya hand out leaflets containing information on how to recognize breast cancer.
Young and old were out in force to spread the message.
People taking part in the Pinktober campaign march down Beach Road, raising awareness of breast cancer.
Pink balloons certainly bring attention to the cause.
Miss Hard Rock Southeast Asia contestants are enthusiastic participants in the fun campaign with its serious message.