Amari Estates, one of Thailand’s largest hotel and resort
groups, has announced the expansion of its Baan Krating residential property
brand in Phuket and Khao Lak.
Family owned and operated, Amari Estates currently own
and manage the Baan Krating Resort near Nai Harn Beach and the Baan Krating
Khao Lak Resort in Phang Nga.
The company plans to develop eco-friendly bungalows,
using land already owned by Amari, at Baan Krating, Nai Harn and on the
hillside adjacent to the Baan Krating Khao Lak Resort.
Amari Estates has also announced the launch of a new
residential property development just south of Patong Beach in Phuket.
The new property development will be made up of one
hundred and ninety condominiums and ten pool villas at the existing Amari
Coral Beach Resort in Patong, which is managed by Amari Estates’ newly
formed Onyx Hospitality brand.
The project is one of four new property developments in
Thailand by Amari Estates, which include; Amari Residences, Bangkok, which
launched last year and consists of one hundred and twenty eight apartments;
Amari Residences in Hua Hin where two hundred and ten properties will be
completed by next year; and The Oriental Residence in Bangkok.
Once the condominiums at the two million baht Amari Coral
Beach Resort in Patong are complete, work will begin on the Baan Krating
Resorts’ boutique residences.
Amari Estates also own the land on which the Club Med
Phuket stands on Kata Beach – a total of one hundred rai (39.5 acres).
For over thirty years, Club Med Phuket has occupied one
of the most sought after locations on the Island. Should their long-term
lease come up for renewal, it’s uncertain whether Amari will take the
opportunity to expand their Baan Krating brand even further by taking
control of the resort at Kata Beach.
Outside Thailand, Amari Estates also has plans to develop
its international hotel and resort management business.
CEO of Baan Krating and majority shareholder of Amari
Group, Yuthachai Charanachitta, commented; “Our strategy is to create a new
firm for hotel-chain management. That will drive combined revenue to meet
our target of 12.5 billion baht (US$ 406 million) by 2018.”
Group president and CEO Peter Henley added that the
company planned to have forty more hotels and residences under their
management, in Thailand and overseas, by 2018. (PRLog Press Release)