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Vol. XIV No. 30
Friday July 28 - August 3, 2006

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by Saichon Paewsoongnern

 

TRAVEL & TOURISM
HEADLINES [click on headline to view story]: 

Emirates recognized as ‘Best In-Flight Entertainment’ carrier of the year

THAI splurges on new airport lounges

Visa lifeline for medical tourists

Korean Air doubles Phuket connections

European chain continues Thai growth


Emirates recognized as ‘Best In-Flight Entertainment’ carrier of the year

Emirates in-flight entertainment - voted No. 1 for the second year in a row.

Emirates Airline’s in-flight entertainment has received a resounding customer ‘thumbs-up’ by securing the “Best In-Flight Entertainment” award for the second year in a row at the recent Skytrax 2006 World Airline Awards.
Soonthorn Suree, Emirates’ Area Manager for Thailand and Indochina said: “It is a great honour to be voted number one at the World Airline Awards once again, particularly because it comes directly from our discerning customers. We continue to implement enhancements to our in-flight entertainment services, ensuring that we exceed our passengers’ expectations.”
The Skytrax survey highlighted the fact that in-flight entertainment quality is now a highly influential factor in customer evaluation of the overall travel experience: especially for long-haul passengers, who can use this one factor alone to determine airline choice.
The survey also identified that audio and video on demand (AVOD) is among the top entertainment features highly favoured by passengers. Many Emirates aircraft are equipped with AVOD through it 600 channel entertainment system.
Peter Miller, Director Marketing, Skytrax, said: “Our congratulations go to Emirates for winning the 2006 Best In-Flight Entertainment Award. This is a product area where there continues to be an increasing level of competition, combined with passenger expectations.”
News of this prestigious award comes after Emirates Sky Cargo was recently voted “Air Cargo Carrier of the Year” by members of the logistics industry at an awards ceremony in London.


THAI splurges on new airport lounges

Thai Airways International is building what it claims are industry-leading lounges at Bangkok’s new international airport as part of its campaign to improve its brand image.
The national carrier is spending 300 million baht (US$7.8 million) on eight first and business-class lounges in a bid to regain first place in Skytrax’s global ranking for the world’s best first-class lounge - which it lost to Cathay Pacific last year.
The lounges, built to meet Star Alliance standards, will cover 13,000sqm in the airport’s departure hall. They are the largest of their kind at Suvarnabhumi Airport.
Passenger services will include a luxury spa and massage rooms with full-size flat beds, a business centre, private meeting rooms, state-of-the-art video and visual entertainment rooms, shower rooms, deluxe seating areas, and check-in facilities. (TTG)


Visa lifeline for medical tourists

Three of Bangkok’s top hospitals have set up in-house visa-extension facilities to assist patients who have overstayed their visa while receiving medical treatment.
The three hospitals are Bangkok International, Bumrungrad International and Samitivej.
Diethelm Travel Asia chief operating officer, Mr Richard Brouwer, said: “I think they (Bangkok International Hospital and Samitivej Hospital) copied this (visa facilities) from Bumrungrad. People are looking for additional facilities.’’
Bangkok International Hospital, which last week launched its service in cooperation with the Immigration Department, provides visa facilities for foreign patients as well as tourists who use its services or stay in a hotel near the hospital.
Bumrungrad and Samitivej have been providing space for immigration officials to come once a week and process paperwork.
Earlier this year, Diethelm Travel Thailand and Bumrungrad signed a partnership agreement to develop and market new products and services to meet the needs of Thailand’s booming medical tourism industry. (TTG)


Korean Air doubles Phuket connections

Korean Air’s decision to increase its frequency to Phuket from two to four flights a week will give the destination a big lift, according to the travel trade.
The extra flights are scheduled to last until August 27, with services on Mondays, Wednesdays, Thursdays and Sundays.
Marriott Hotels & Resorts marketing director Thailand, Ms Meg Evans, said: “This will have an impact. The honeymoon season for Koreans is May to October. One of the challenges we’ve been having is flight availability.” Ms Evans said Korean Air’s move would show the world that people are coming back to Phuket.
Le Méridien Thailand Resorts area director of sales and marketing, Mr Werner Senft, said the Korean market to Phuket had been quiet strong during the first half the year and the increased frequency would fuel business. He said: “The Korean market, especially on the honeymoon side, is very important to us. That’s especially the case now that the Western Europe market is not doing so well.” (TTG)


European chain continues Thai growth

Sirima Eamtako
TTG Always Thailand

ACCOR’s aggressive expansion in Thailand is gaining momentum with 12 new properties representing 3,156 new rooms slated to open by the end of next year.
Accor Asia-Pacific senior vice-president sales and marketing, Ray Stone, said Accor managed a portfolio of 25 hotels offering a total of 6,367 rooms, making it “the largest international hotel management company” in Thailand.
New openings - all are managed, newly-constructed properties - will bring the number on Accor’s portfolio to 37 hotels by the end of next year.
They include the 156-room Sofitel Residence Asoke in Bangkok (unveiled in June) and the 600-room Novotel Suvarnabhumi at Suvarnabhumi Airport, slated to open in August.
In November, the 250-room Sofitel Phokeethra in Krabi and 260-room All Seasons Pattaya are slated to open. The Novotel Chumphon Beach and Golf Resort is due to open with 80 rooms in December and double in size to 160 rooms next year.
Also scheduled to open next year are four hotels in Bangkok, two hotels in Phuket and one resort on Nang Yuan Island near Koh Samui.
Mr. Stone said the aggressive expansion was in response to the very strong outlook for the Thai tourism industry, particularly in the hotel sector.
“We are projecting a possible occupancy increase of two to three percentage points for comparable hotels this year, and that is huge considering the low season and the size of our multi-brand network,” he said.
“This should continue in the absence of terrorist scares, an avian flu pandemic or natural disasters such as a tsunami, but I think travel has changed dramatically since 9/11 and the public is not as sensitive as before.”
Asked how Accor differentiated itself from other international chains operating in Thailand, Mr. Stone said being the only remaining European hotel management company in the country gave Accor an advantage over its competitors.
“This is because our French DNA is different, and we use that to our competitive advantage when possible. It also means we have greater brand recognition with Europeans, so our customers bases are different as well.”
Accor’s portfolio is expected to grow further following an agreement with Thai-based Erawan group to open 10 Ibis hotels in Bangkok, Pattaya, Phuket, Koh Samui, Chiang Mai and Krabi.
The deal calls for six Ibis hotels to open by 2008 and a further four hotels by 2010. Each property will have 200 to 250 rooms and will cost between Bt.300 million (US$7.8 million) to Bt.400 million (US$10.4 million) to build.
Accor Asia-Pacific managing director, Michael Issenberg, said the time was right to expand the Ibis brand in Thailand.
“Most new hotels under construction in Thailand will cater to the top end of the market, but very few cater for the fastest growing market - the economy sector.
“The Ibis brand will fill a clear market need as Thailand’s domestic and regional market grows, especially with the rapid increase in low-cost air carriers in the region.”


 


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