TRAVEL & TOURISM
HEADLINES [click on headline to view story]: 

SATS to upgrade products

Le Méridien re-opens in Phuket

SIA adds another chain to discount scheme

TAT zooms in on three regional markets

Amari Watergate hosts cocktail reception for TTG Asia executives

Premium Economy sales take-off while first refitted aircraft enters service

Tour company repackages the east to support growth

King’s accession anniversary to bolster tourism

SATS to upgrade products

Sze Toh Yuin Munn

Singapore Airport Terminal Services (SATS) will invest S$23 million to upgrade its products and services in the next financial year of 2005/06.

New offerings for this year include a SATS Special Care Check-in Lounge for airline passengers with restricted mobility and accompanying family and friends, and a 24hr check-in service at Changi Airport, both available from August.

Come October, subject to regulatory approval, SATS will introduce a “Pet Hotel” for pets in transit.

To further improve communication with customers, SATS also recruited about 60 native language speakers from China, Korea and Japan, with Hindi speakers to be introduced in September.

Next year, self-service check-in kiosks will be introduced.

Aside from new product offerings, SATS will invest money on staff training, strengthening its air cargo hub, and upgrading its in-flight dining. (TTG Asia)


Le Méridien re-opens in Phuket

Le M้éridien Phuket Beach Resort will re-open on August 15th with a special re-opening rate from US$95++.

Regional General Manager Philippe Seigle said, “We have spent a number of months preparing for the opening and I’m sure that all our visitors will be delighted with the fresh new look...”

The hotel has completely refurbished the reception, main lobby, swimming pools and several restaurants. Public areas of the hotel now have a contemporary Thai style with the use of fabrics and silks from the Mae Fah Luang Foundation, an organization established by Her Royal Highness the Princess Mother to promote hill tribe products. Only Le Spa, which is being extended and undergoing refurbishment, will open at the start of October. Massage rooms, however, will be available for use.

“There is a new feel to the resort, but the same excellent service standards will remain. We have supported our 700 staff members throughout this closure period and are delighted to be working again as one team serving our guests,” he said. (TTG Asia)


SIA adds another chain to discount scheme

Pan Pacific Hotels and Resorts has joined Singapore Airlines’ (SIA) boarding pass privileges program.

Until September 30, travellers who book hotel rooms at the property before they fly, and upon presentation of their SIA boarding pass at check-in, will get 50 percent off their room rates.

Included in the promotion are complimentary breakfasts for two, complimentary upgrades, late check-out at 15.00 and 50 Krisflyer miles per stay. This promotion is available at Pan Pacific properties in Bangkok, Malaysia and Singapore. (TTG Asia)


TAT zooms in on three regional markets

Faith Chang, Melbourne

The Tourism Authority of Thailand (TAT) is boosting its advertising and marketing budget to draw more visitors from Australia, China and Japan, following deputy prime minister and finance minister, Somkid Jatusripitak’s recent trip to China.

TAT governor, Ms Juthamas Siriwan, has requested 470 million baht from the government to devise and implement tourism marketing- driven strategies in China and Japan.

The TAT is projecting to gain around 20 billion baht in tourism revenue from an expected 1.1 million Chinese and Japanese tourists in the second-half of this year.

Although inbound figures from Australia dropped 16.97 percent for January to December 2003 from the same period in 2002, Thailand saw a marked improvement of 36.8 percent in arrival figures in 2004.

Thailand also experienced growth of a 5.7 percent in January 2005 compared to January 2004, with 34,507 Australians visiting the country. (TTG Asia)


Amari Watergate hosts cocktail reception for TTG Asia executives

Pierre Andre Pelletier (back row, right), general manager of the Amari Watergate Hotel recently hosted a cocktail reception to welcome TTG Asia executives, led by Ms. Raini Hamdi (front row, 3rd right), accompanied by Jeremy Colson (back row, 2nd left), bureau chief of TTG Thailand, and reporter Jeffery Studebaker (back row, 2nd right), at the hotel’s Headlines Lobby. Kurt Rufli (back row, left), managing director of Amari Hotel & Resorts also welcomed the TTG Asia executives.


Premium Economy sales take-off while first refitted aircraft enters service

Air New Zealand’s new long-haul product delighted customers when their first refitted 747-400 went into commercial service. At the same time, sales for the new Pacific Premium Economy seats on the upcoming available routes of San Francisco, Los Angeles and London have surpassed the airline’s initial expectations.

Group general manager for marketing network and sales, Norm Thompson said the aircraft operated on the Auckland-Brisbane route yesterday as part of a program to surprise and delight customers before it is dedicated to the Auckland-San Francisco service on August 7.

“We received overwhelmingly positive feedback from the customers on the two flights operated across the Tasman. It would be fair to say that there were a lot of smiles on faces.

“The new seats, lie-flat beds, in-flight entertainment system, food and beverage service were really appreciated, and it’s clear that we have a product that will help our long-haul business grow over the coming years.”

Thompson said Air New Zealand has sold almost 8000 Pacific Premium Economy sectors.

“The level of sales clearly illustrates that we have successfully identified an area of high demand for long-haul travelers. To have sold the equivalent of approximately 340 Pacific Premium Economy cabins on a Boeing 747 before customers have even tried the product is an outstanding result.”


Tour company repackages the east to support growth

Suchada Tupchai

Sathorn Srirak, general manager of Bangkok Rim Co., Ltd. presented a new tourism program for eastern Thailand on July 9th at the Pattaya Garden Hotel.

New tourism programs attracted customers and travel agencies.

Bangkok Rim has been operational in eastern sector tourism since 2003. Sathorn said the number of tourists is increasing, but tourism locations are limited and aren’t expanding as well as they should be. Packaging of the attractions was necessary to support the expansion, hence the introduction of the company’s new eastern tour program.

Bangkok Rim, formerly known as Ploy Petch Travel & Tour, provided services for 1-day tours for over four years before changing their name. Amongst the new services are cultural tours, eco-tours, and natural tours using Khao Yai and other tourist locations in the east.


King’s accession anniversary to bolster tourism

Jeremy Colson, Bangkok

THAILAND’S loss of revenue as a result of last year’s tsunami will be far more than was estimated in January, the Tourism Authority of Thailand (TAT) governor told reporters yesterday.

Ms Juthamas Siriwan said Thailand is likely to lose 50 billion baht (US$1.19 billion) in tourism earnings, some 30 percent more than had been predicted in the immediate aftermath of the disaster.

Juthamas said: “Initially we thought we were going to lose 33 billion baht for the year, but now we think it’s more likely to be about 50 billion baht.” She added that the figures did not include the cost of rebuilding which will be just as much.

Juthamas was addressing the media at the conclusion of the TAT’s annual week-long marketing meetings attended by the beleaguered organization’s managers from offices around the world.

She said a decision was made to start a new campaign in October to focus the attention of would-be holidaymakers on the series of events commemorating the 60th anniversary of His Majesty the King’s accession to the throne in 2006.

“We hope this will bring to Thailand a lot of tourists and also overseas Thais who we sometimes forget are significant in numbers. Overseas Thais can provide plenty of potential tourism expenditure,” said Ms Juthamas.

The campaign will be called “Thailand Invitation” or “Thailand Grand Invitation”, the final wording to be decided over the coming weeks. (TTG Asia)