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Tourism down 20% in 2014, high season looking disappointing, PBTA says

Sinchai Wattanasatsatorn
President of Pattaya Business & Tourism Association (PBTA)

Jetsada Homklin
Months of street protests and the subsequent military coup have cost Pattaya more than 10 billion baht in tourism-related revenue, the Pattaya Business & Tourism Association said.
Speaking at the PBTA’s Oct. 29 meeting at the Grand Bella Hotel, association President Sinchai Wattanasartsathorn said the biggest hit has come from the marked decline in tourists from China and Russia.
In the first nine months of the year, Pattaya has seen only 6 million visitors, down about two million during the same period last year. Last year Pattaya attracted nearly 10 million tourists, generating 105 billion baht.
The top five nationalities to visit Pattaya last year were Russian (1.8 million), Chinese (1.2 million), Eastern Europe (400,000), Germany (300,000) and Indonesian (290,000)
This year, he said, has been the slowest in three years.

Suladda Sarutilavan, Director of Tourism Authority of Thailand (TAT) Pattaya office, says her staff is focusing on building back the European market.

Suladda Sarutilavan, Director of Tourism Authority of Thailand (TAT) Pattaya office, said her staff is focusing on building back the European market.
“The Russian and Chinese market has dropped a lot in a short period of time, which is why we are preparing a marketing plan for 2015 focusing on the Eastern European tourism market instead,” she said. “Other than Europe, TAT is also planning to focus on the ASEAN market, especially Indonesia.”
From early bookings, the coming high season also will be disappointing, Suladda said. Bookings are down 10-70 percent, depending on market.
As a result, many hotels have put on special promotions, especially for 2015, giving discounts and accommodation packages 10-20 percent off. The promotions are focused on the Chinese market for two-night stays and trips, hoping that they will be able to pull the Chinese crowd back to Thailand again next year.
As for Russians, domestic problems at home are keeping many from traveling, a slowdown expected to last into next year. The ruble has been crushed by sanctions leveled against Russia for its incursion into Ukraine. Russians, as a result, don’t have the economic power to travel as they did in recent years.
The one bright spot has been that Thai domestic tourism has not dropped significantly. Thai visitors to Pattaya were off only 100,000 to 2.8 million in the first nine months of this year, TAT said.

Sanpech Supabowornsthian President of Thai Hotel Association (THA) Eastern Chapter

However, Sanpech Supabowornsthian, president of the Thai Hotels Association Eastern Chapter, said the Pattaya market, with 139,000 rooms, is now “over-supplied.” He said the government needs to take steps to limit additional hotel capacity coming online.
He also urged other measures to spur tourism, such as recent moves to offer free three-month visas for Chinese tourists. He said the private sector needs to be encouraged to attend trade shows and more marketing.


Café de Beach opens new location

Pol. Col. Dhamnoon Munkong (right), Superintendent of the Banglamung Police Station, presents flowers to the management team of Café de Beach during the soft opening ceremony.

Urasin Khantaraphan
Café de Beach opened the doors on its new Sukhumvit Soi 2 location that its owners say offers not only more space, but a better atmosphere.
Owners Tida Nakniyom and Yongchai Chotetamnaree welcomed about 300 long-time customers of the restaurant’s old Jomtien Beach Road location to the Oct. 22 soft opening, along with government workers and community leaders.
The new location is built on a rai of land with a three-floor industrial complex and open-air seating area. The opening party featured a band playing until 1 a.m.
Café de Beach now offers ample space for meetings, parties and other events. The menu includes 100 different dishes, including a variety of drinks. The facilities can accommodate up to 400-500 people and the parking area can fit 200 cars.
The building is furnished to European taste, featuring private rooms that can fit up to 10 people. Opening hours of the restaurant are from 8 a.m. to 1 a.m. daily.
Café de Beach is located on Sukhumvit Soi 2, 100 meters from Jittapawan Temple’s entrance. For more information call 087-600-5511 or visit its Facebook page at Facebook.com/cafe.de.beach.


Mityon opens X-Speed accessories store

(L to R) Burin Chanragkarnkha, managing director of Mityon Pattaya Limited, along with Nipa Chanragkarnkha, Vice Admiral Alangkarn Wichaikul and Purin Krissanawanich jointly cut the ribbon during the grand opening event.

Jetsada Homklin
The largest motorcycle-accessory store on the Eastern Seaboard came to Pattaya with the opening of X-Speed on Third Road.
Burin Chanragkarnkha, managing director of Mityon Pattaya Co., cut the ribbon on the 10 million baht outlet Oct. 30 with other Mityon executives.
Burin said that the new branch of the X-Speed is the first and biggest bike-accessories center in the region to serve customers with a complete installation services, and a complete range of bike accessories starting from the mini bike.
The shop utilizes 300 sq. meters of space for service with comfortable waiting areas for customers.
The services include bike personalized modification design, sticker design, sticker installation, made to order body parts, selling a completing range of bike accessories from both domestic and international markets, helmets, jackets, gloves, head masks, sleeves, knee/elbow armor and more.
At the event, food and drinks were served, games were played, rewards were given, and there was a show from models washing bikes.


HEADLINES [click on headline to view story]

Tourism down 20% in 2014, high season looking disappointing, PBTA says

Café de Beach opens new location

Mityon opens X-Speed accessories store

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