TAT offers European marketing guidance to Chonburi companies

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Regional tourism-industry executives were given lessons on how to market Pattaya and Chonburi effectively in Europe and the Middle East at a Tourism Authority of Thailand seminar last month.

TAT representative offices in Dubai, U.A.E.; Frankfurt, London, Moscow, Paris, Rome, and Stockholm met with members of the Pattaya Business & Tourism Association, Pattaya City Council and Chonburi tourism-promotion office April 17 at the Ravindra Beach Resort and Spa.

Juthaporn Rerngronasa, TAT deputy marketing director for Europe, Africa, Middle East and America.Juthaporn Rerngronasa, TAT deputy marketing director for Europe, Africa, Middle East and America.

Juthaporn Rerngronasa, TAT deputy marketing director for Europe, Africa, Middle East and America said the workshop was designed to offer advice and guidance on marketing the Pattaya area in Europe.

The centerpiece of the seminar was a “tourism clinic” where local tour operators could meet individually with the TAT overseas office executives about marketing questions in detail.

The hope is the local entrepreneurs will implement some of the advice they heard to improve tourist arrivals from recession-ridden Europe.

Representatives from European tourism offices provide advice to Pattaya and Chonburi businesses. Representatives from European tourism offices provide advice to Pattaya and Chonburi businesses.